Network user group classification method and apparatus

A technology for network users and users, which is applied in the computer field, can solve problems such as poor accuracy of category information and different degrees of target users' qualifications, and achieve the effect of improving accuracy

Active Publication Date: 2018-01-09
NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the embodiments of the present application is to provide a method and device for classifying network user groups, so as to solve the problem of using some of the user's operation behavior data in the prior art to determine the category information to which the target user belongs, so that the obtained The degree to which the target users meet the conditions is different, and the accuracy of the determined category information is poor

Method used

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  • Network user group classification method and apparatus
  • Network user group classification method and apparatus
  • Network user group classification method and apparatus

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Experimental program
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Embodiment 1

[0053] Such as figure 1 As shown, the embodiment of the present application provides a method for classifying network user groups. The execution body of the method may be a server or a terminal device, wherein the server may be an independent server or a server cluster composed of multiple servers. etc., the terminal device may be any electronic device, for example, a mobile terminal device such as a mobile phone or a tablet computer, or may also be a terminal device such as a personal computer. The method can be used in processes such as determining the category to which a network user group belongs, and obtaining network user groups of a specified category. The method specifically may include the following steps:

[0054] In step S101 , historical data of network access by network users to be classified is obtained, and the network users to be classified are users whose historical data matches predetermined characteristics of target users.

[0055] Among them, the network ...

Embodiment 2

[0066] Such as figure 2 As shown, the embodiment of the present application provides a method for classifying network user groups. The execution body of the method may be a server or a terminal device, wherein the server may be an independent server or a server cluster composed of multiple servers. etc., the terminal device may be any electronic device, for example, a mobile terminal device such as a mobile phone or a tablet computer, or may also be a terminal device such as a personal computer. This method is described by taking the execution subject as a server as an example.

[0067] The embodiment of the present application provides a network user group classification method that can be used in processes such as determining the category to which the network user group belongs, and obtaining network user groups of a specified category. The network user in the embodiment of this application can be one user, or a network user group composed of multiple users. In order to be...

Embodiment 3

[0134] In this embodiment, a method for classifying network user groups provided by the embodiment of the present invention will be described in detail in combination with specific application scenarios. Hidden features or latent features, as well as information to determine the category to which the corresponding web user belongs.

[0135] The embodiment of the present application provides a method for classifying network user groups, which may be executed by a server. The network user in the embodiment of the present application is a network user group composed of multiple users. The method specifically may include the following steps:

[0136] In step S401, behavior sample data of network users including category information is acquired.

[0137] In step S402, obtain the first number of behavior sample data of the specified user who has accessed the target brand’s commodity and its behavior sample data, and obtain the target brand’s commodity that has been visited and its...

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Abstract

Embodiments of the invention disclose a network user group classification method and apparatus. The method comprises the steps of obtaining historical data of performing network access by to-be-classified network users, wherein the to-be-classified network users are users with the historical data matched with predetermined target user features; and according to a pre-built user classification model, the historical data and the target user features, determining category information of the to-be-classified network users. By utilizing the method and the apparatus, the matched historical data is selected through the predetermined target user features; based on all contents of the historical data, the category information of the to-be-classified network users is determined; all the historical data of the to-be-classified network users is fully mined on the whole; and based on this, the category information of the to-be-classified network users is determined, so that the condition meeting degree of target users is relatively high and the category information accuracy is improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method and device for classifying network user groups. Background technique [0002] With the continuous development of network technology, the network is becoming more and more complex, and the content of the website is becoming more and more abundant. In this way, recommending information to users and network security become particularly important. Usually, information recommendation, network monitoring, and website optimization can be realized through user behavior characteristics and rules. Before that, how to determine the important problems that target users need to solve. [0003] Usually, target users can be determined by determining the category to which network users belong, so as to realize information recommendation, network monitoring and website optimization. Specifically, usually when determining the category information to which a network user belon...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62
Inventor 孙波房婧杜雄杰姚珊张伟司成祥李应博刘成姜栋王亿芳张建松董建武张文学杜晓梦
Owner NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT
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