Power consumer segmentation method based on multidimensional index

Abstract

The invention discloses a power consumer segmentation method based on multidimensional indexes; aiming at power consumers, the method creatively proposes 6 evaluation indexes under three dimensions including the client value, the client credit and the client potential, wherein the 6 evaluation indexes refer to the power consumption, the average electricity price, the default power consumption frequency, the arrearage rate, the power consumption growth rate and the install capacity; the method preprocesses the data, and uses a cluster algorithm to evaluate to obtain the optimal segment result according to an average contour coefficient. The power consumer segmentation method based on multidimensional indexes is good in segmentation effect, thus preventing troubles caused by a conventional client segmentation method developing variation marketing services for the power grid.

Description

technical field

[0001] The invention relates to a method for subdividing electric power customers based on multidimensional indexes, and belongs to the field of power system analysis and calculation. technical background

[0002] Customer segmentation was proposed by American scholar Wendell Smith in the mid-1950s. It refers to the classification of enterprises in a specific market competition according to factors such as customer attributes, hobbies and demands for goods, and behavioral characteristics, and targeted The provision of products, services or corresponding sales models. After subdivision, each type of customer group will have the same characteristics in a certain aspect, while different subdivided groups have obvious differences. The premise of customer segmentation is that customers have the characteristics of diversity. Only when there are differences among customers, it is necessary to classify customers. Before subdividing customers, the data and informati...

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