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Page information individualization processing method, device and system

A page information and processing system technology, applied in transmission systems, electrical digital data processing, special data processing applications, etc., can solve problems such as seeing yourself at the first screen or in the front position, limiting page click rate, conversion rate, etc. To achieve the effect of improving efficiency

Active Publication Date: 2018-06-12
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in practical applications, different users have different tendencies in terms of shopping preferences. Therefore, even if pre-statistics are made, there will always be some users or even many users who may fail to be on the first screen of the page. See the information you are interested in in the previous position, but choose to close the page directly, thus limiting the improvement of page click rate, conversion rate, etc.

Method used

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  • Page information individualization processing method, device and system
  • Page information individualization processing method, device and system
  • Page information individualization processing method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] First, the first embodiment provides a personalized processing system for page information, see figure 2 , The system can include:

[0059] The first page building server 201 is configured to receive the personalized configuration information of the target page after completing the building of the target page and data delivery operations, and add the personalized configuration information to the target page when publishing the target page In the target page; the personalized configuration information includes the target information dimensions associated with the target page during the personalized processing;

[0060] The first client page rendering component 202 is configured to obtain the page publishing information of the target page when receiving a request to access the target page, determine the user ID of the visitor user, and extract all the information from the target page publishing information. The personalized configuration information, using the user identifica...

Embodiment 2

[0077] This second embodiment corresponds to the aforementioned first embodiment. From the perspective of building a server on the first page, a method for personalized processing of page information is provided, see Figure 4 , The method can include the following steps:

[0078] S402: The first page building server receives the personalized configuration information of the target page after completing the building of the target page and data delivery operations; the personalized configuration information includes the information associated with the target page during the personalized processing Dimension of target information;

[0079] S403: When publishing the target page, add the personalized configuration information to the target page, so that the first client page rendering component obtains the page of the target page when receiving a request to access the target page Publish information, determine the user ID of the visitor user, extract the personalized configuration info...

Embodiment 3

[0082] The third embodiment corresponds to the foregoing first embodiment. From the perspective of the first client page rendering component server, a method for personalized processing of page information is provided, see Figure 5 , The method can include the following steps:

[0083] S501: When a client receives a request to access a target page, it obtains the page publishing information of the target page, determines the user ID of the visitor user, and extracts the personalized configuration information from the page publishing information; the personality The personalized configuration information includes the target information dimensions associated with the target page during the personalized processing;

[0084] S502: Using the user identification and the personalized configuration information as parameters, send a request for obtaining a personalized calculation result to the first algorithm server, so that the first algorithm server returns the resource ranking result;

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Abstract

The embodiment of the invention discloses a page information individualization processing method, device and system. The system comprises a first page setup server, a first client side page renderingassembly and a first algorithm server, wherein the first page setup server is used for receiving individualization configuration information of a target page, and adding the individualization configuration information to a target page when the target page is published; the first client side rendering assembly is used for obtaining page publishing information of the target page when a request to access the target page is received, determining user identifications of a visitor user, extracting individualization configuration information in the publishing information of the target page, regardingthe user identifications and the individualization configuration information as parameters, and sending the request to obtain the individualization calculating request to the first algorithm server;the first algorithm server is used for obtaining individualization preference information of the user according to the user identification information, and sorting resources in the target page according to the individualization preference information and the individualization configuration information of the page.

Description

Technical field [0001] This application relates to the technical field of page information processing, in particular to methods, devices and systems for personalized processing of page information. Background technique [0002] In some large-scale online sales platforms, business parties often carry out large-scale promotional activities, etc. Each time an activity is carried out, a corresponding event venue page needs to be developed, for example, the event venue page of the "Double 11" event, and so on. In order to facilitate the generation of this kind of activity page, some sales platforms provide operators with a system for building pages. This page building system can provide users (page developers) with multiple different modules. Users can choose from the module pool. Select modules to assemble into a page frame, the assembly process is like building blocks, so that a page can be composed of N modules, such as figure 1 As shown on the left, each of the small boxes represe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/986G06F16/972H04L67/306G06F3/0484G06F16/958
Inventor 王月飞陈曦郭艳明
Owner ALIBABA GRP HLDG LTD
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