Customer loyalty information processing method and device

An information processing method and loyalty technology, applied in the field of data processing, can solve problems such as evaluation, non-registered members cannot perform loyalty, etc.

Active Publication Date: 2021-10-29
NANJING ZHIMA INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of this application is to provide a method and device for processing customer loyalty information to solve the problems in related technologies that are not entered by the system and cannot be evaluated by non-registered members

Method used

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  • Customer loyalty information processing method and device
  • Customer loyalty information processing method and device
  • Customer loyalty information processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0078] Example 1, such as figure 2 It is a schematic flow chart of a method for evaluating customer loyalty based on probe data using the TFD-1 algorithm according to an embodiment of the present invention. As shown in the figure, the steps of the method are as follows:

[0079] (1) First of all, in the past period of time (customer behavior observation period), the wifi probe device has been continuously used to collect the information and data of the merchant's visiting customers. If the customer continues to stay in the store, the probe device deployed in the store will always Receive the data packet sent by the smart device held by the customer, the data packet contains the MAC address of the smart device held by the customer and the time stamp of sending the packet, so a sequence of time stamps in chronological order can be obtained; at the same time, through the merchant category To sort out the information, we can classify merchants according to custom categories to de...

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PUM

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Abstract

The application discloses a method and device for processing customer loyalty information. The number of times the customer enters the store, the time of entering the store, and the length of entering the store corresponding to each entering time are obtained by the WiFi probe; the length of stay weight ft is obtained according to the length of entering the store corresponding to each entering time; according to the The time of entering the store determines the date of visit, and determines the weight fd of the visit interval; determines the weight fn of the number of visits according to the number of times of entering the store; determines the customer loyalty value w according to the weight ft of the length of stay, the weight fd of the visit interval and the weight fn of the number of visits . The purpose of determining the customer loyalty value is achieved, thereby achieving the technical effect that the loyalty value calculation process can be performed regardless of whether the customer is not entered by the system or is a non-registered member, and then solves the problem in related technologies that can only be obtained after the customer registers as a member or It is a technical problem that the loyalty value can only be calculated after being entered into the CRM system.

Description

technical field [0001] This application relates to the field of data processing, in particular, to a method and device for processing customer loyalty information. Background technique [0002] In marketing practice, customer loyalty is defined as the continuity of customer purchase behavior, which refers to the customer's dependence on and recognition of the company's products and services, and the long-term purchase and use of the company's products or services in terms of thought and emotion. A high degree of trust and loyalty is a comprehensive evaluation of customers on the advantages of enterprise products in long-term competition. Customer loyalty refers to the degree of customer loyalty, which is a quantitative concept. Customer loyalty refers to the degree to which customers have feelings for a certain company's products or services due to the influence of quality, price, service and many other factors, forming a preference and long-term repeated purchase of the co...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/01G06Q30/0201
Inventor 朱智李晨阳于可人张为史君
Owner NANJING ZHIMA INFORMATION TECH
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