Channel heat value evaluation method, hot spot acquisition method and system thereof

Abstract

The invention discloses a channel popularity value evaluation method, and a hotspot acquisition method and system thereof. The channel popularity value evaluation method comprises the following steps:acquiring ratings information corresponding to each playing terminal within a preset time period, wherein the ratings information records all channels watched by the corresponding playing terminal within the preset time period; based on all ratings information, counting the corresponding switching frequency that each channel is switched to other channels, and for each channel, counting the numberof terminals of the playing terminals that always keep watching the channel within the preset time period, wherein the number of terminals is the ratings frequency corresponding to the channel; evaluating the popularity score of each channel within the preset time period according to the corresponding switching frequency that each channel is switched to other channels and the ratings frequency corresponding to each channel. According to the technical scheme of the invention, the popularity of each channel can be objectively and effectively scored, and a data basis is provided for the subsequent acquisition of the hotspot time of each channel at a specific time period.

Description

technical field [0001] The present invention relates to the field of multimedia technologies, in particular to a channel popularity value evaluation method, a hotspot acquisition method and a system thereof. Background technique [0002] In the process of analyzing TV channel viewing data, it is of great practical significance to obtain the hot spots of a specific channel within a specific time period. In practical applications, the results can be obtained according to the hot spots of each channel to provide corresponding theoretical basis for media marketing. [0003] In the prior art, there are two commonly used methods for acquiring program hotspots: [0004] 1) Obtain the hot time of the program based on the ratings. When the programs broadcast by the channel are more attractive, more people will watch them, so the ratings are higher, and the corresponding programs are more popular; on the contrary, when the programs broadcast by the channel are not attractive, the ra...

AI Technical Summary

Problems solved by technology

[0006] However, there are certain defects in the above two schemes

Specifically, for the first solution, when the program first started broadcasting, due to the impact of the previous program or commercial time period, the ratings of the program have not yet risen, but at this time the program may already be a hot spot, the technology based on ratings However, the solution cannot identify the current time as a hot spot; or, the previous program is a hot spot, but the next program is not a hot spot, but the ratings have not declined within a certain period of time, and the technical solution based on the ratings will mistakenly identify the current time as a hot spot time

For the second solution, after the program has been broadcast for a period of time, the number of users watching the channel tends to be stable, and the inflow rate of the channel decreases. However, it is a hot spot of the program at this time, and the technical solution based on the inflow rate of the channel cannot identify the current channel. Time is hot time

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