The invention relates to an information pushing system based on mobile intelligent routing equipment. The system comprises mobile intelligent routing equipment, a WIFI terminal, an information publishing terminal, and a WIFI advertisement playing terminal, wherein the information publishing terminal is connected with the mobile intelligent routing equipment through an external internet broadband interface, the mobile intelligent routing equipment pushes information stored in the mobile intelligent routing equipment to the WIFI terminal. The WIFI terminal in the invention is suitable for all terminals (such as mobile phones, PAFs, PCs and so on) with a WIFI function, is suitable for different software platforms (Android, wP, iOS, Windows, MACOS, Linux, etc.), and accurately pushes information to a hotspot of a target mobile tool in real time and on site, thus, on the one hand, user experience of a user in a mobile WIFI hotspot area is improved, and on the other hand, promotion of commercial values of merchants and manufacturers is facilitated.