Advertisement audience dynamic detection circuit, and device and method for detecting quantity of outdoor advertisement audiences

Abstract

The invention provides an advertisement audience dynamic detection circuit and a related detection device and method. The advertisement audience dynamic detection circuit carries out the detection operation of outdoor advertisement audience quantity, comprising: receiving the detection request information frame sent by other wireless communication devices; recording a reception time of the probe request information box; Checking the configuration of the information box field of the probe request information box; According to the receiving time and the field configuration of the information boxand the sequence control value in the header of the probe request information box, the probe request information box is allocated to the corresponding data group, and the field configuration of the information box of all probe request information boxes in the same data group is ensured to be the same; And calculating an estimated number of outdoor advertisement audiences passing through a specific area in a specific period of time based on the total number of established data groups. Even if the wireless communication device uses the random source address mechanism to send the detection request information box, the method can effectively identify the number of wireless communication devices and further estimate the number of the outdoor advertisement audience.

Description

technical field [0001] The present invention relates to an advertising audience detection device, in particular to an advertising audience dynamic detection circuit for estimating the number of outdoor advertising audiences passing through a specific area within a specific period of time, and related outdoor advertising audience detection devices and methods. Background technique [0002] With the vigorous development of various commercial activities, various out-of-home (OOH) advertisements are getting more and more attention. For example, in various streets, parks, airports, public transportation, airships, or corridors or walls of various institutions or units, you can see a variety of neon lights, electronic screens, light boxes, balloons, large inflatable models, Print posters, or other outdoor advertisements in the form of content presentation. [0003] Whether it is an advertising owner or an advertising agency, one of the most concerned evaluation indicators for out...

AI Technical Summary

Problems solved by technology

However, image recognition technology needs to set up cameras, computers, and use complex image recognition algorithms, but the range (or angle) that cameras can detect is not limited, not only the required hardware cost is very considerable, but also the accuracy of detection results Not ideal, also not suitable for applications where there are many places where ads are served

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