Point-of-interest evaluation method, apparatus, computer device, and storage medium for user

Abstract

The invention relates to the field of data analysis, and discloses a user interest point evaluation method, a device, a computer device and a storage medium. The method comprises steps of acquiring position data of a user; Determining a target area range according to the position data; Acquiring a preset point of interest discrimination model associated with the target region range; Acquiring a processing rule associated with the preset point of interest discrimination model; Processing the position data according to the processing rule to generate position input data; The position input datais inputted into the preset interest point discrimination model to obtain an interest point discrimination result of the position data, and the user's interest point is determined according to the interest point discrimination result. The invention processes the position data of a user through a preset point of interest discrimination model to obtain the point of interest data of the user, which can obtain the point of interest of the user based on the sparse position data of the user without increasing the input of the position acquisition device, and judge the geographical position preference of the user.

Description

technical field [0001] The present invention relates to the field of data analysis, in particular to a method, device, computer equipment and storage medium for evaluating user interest points. Background technique [0002] The point of interest comes from the English POI (abbreviation of Point of Interest). In GIS, a point of interest can be a house, a store, a mailbox, a bus stop, and so on. Existing POIs are usually obtained based on high-intensity location-based service (English can be expressed as LBS) data input. [0003] Obtaining the user's points of interest can provide the user with more high-quality and accurate service information push. However, for some infrequently used applications, they obtain less location-based service data, and it is more difficult to obtain the user's points of interest. [0004] Therefore, how to calculate the user's point of interest based on the relatively small amount of location-based service data acquired by the application progr...

AI Technical Summary

Problems solved by technology

[0005] Based on this, it is necessary to address the above technical problems and provide a method, device, computer equipment, and storage medium for evaluating user points of interest, so as to solve the problem of calculating user points of interest based on the relatively small amount of location-based service data that cannot be obtained based on applications. question

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