Method and device for constructing user portrait information and electronic equipment

A user and portrait technology, applied in the Internet field, can solve the problems of low accuracy of user portrait information, inability to analyze big data, omissions, etc.

Inactive Publication Date: 2019-11-19
THE FOURTH PARADIGM BEIJING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method also has some shortcomings, including: the design of reasonable expert rules requires rich industry experience; and due to human limitations, multi-dimensional big data cannot be analyzed at the same time, and a lot of useful information may be missed, resulting in the construction of The accuracy of user profile information is low

Method used

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  • Method and device for constructing user portrait information and electronic equipment
  • Method and device for constructing user portrait information and electronic equipment
  • Method and device for constructing user portrait information and electronic equipment

Examples

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Embodiment Construction

[0091] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

[0092] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.

[0093] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the description.

[0094] In all examples shown and discussed herein, any specific values ​​should be construed as exemplary only, and not as limitations. Therefore, other instances of the exemplary embodiment may have dif...

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Abstract

The invention provides a method and a device for constructing user portrait information and electronic equipment. The method comprises the steps: obtaining a user data set corresponding to a specificuser set, enabling each part of data in the user data set to uniquely correspond to one user in the specific user set, and enabling each part of data to comprise a plurality of feature values corresponding to a plurality of features; selecting a part of features from the plurality of features as clustering features; clustering processing is carried out based on the selected clustering features, and the specific user set is divided into a plurality of user groups; selecting portrait discovery features from the plurality of features; for each portrait discovery feature, calculating a score of each user group on the portrait discovery feature, and determining portrait information corresponding to each user group according to the score; and outputting portrait information corresponding to eachuser group.

Description

technical field [0001] The present invention relates to the field of Internet technology, and more specifically, to a method for constructing user portrait information, a device for constructing user portrait information, an electronic device, and a readable storage medium. Background technique [0002] In the Internet age, a large amount of user data is generated every day. These user data contain the characteristics of different users. Use appropriate methods to analyze a large amount of user data to construct appropriate user portrait information, so as to formulate personalized product recommendation strategies for each user based on user portrait information. [0003] Currently, a common method for constructing user profile information is to construct user profile information through expert rules. The advantage of this method is that the rules can be adjusted at any time through human subjective ideas. However, this method also has some shortcomings, including: the d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06K9/62
CPCG06Q30/0201G06Q30/0631G06F18/23
Inventor 刘正夫周振华陈浩李楚桐张孝丹
Owner THE FOURTH PARADIGM BEIJING TECH CO LTD
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