Advertisement insertion method and device thereof

Abstract

The invention provides an advertisement insertion method and a device thereof. The method comprises the steps of determining a to-be-inserted video segment; wherein the to-be-inserted video segment isat least N continuous frames of images with matched scene information; determining a target object meeting a set requirement from the at least N continuous frames of images; determining a target areasuitable for inserting a target advertisement in the target object; determining a target advertisement matched with the target area; and inserting the target advertisement into the target area. Compared with the prior art, the method has the advantages that a placeholder standard is placed in the video recording process, the placeholder standard is detected through an artificial intelligence technology, and the advertisement is inserted into the area where the placeholder standard is located; according to the invention, there is no need to reserve a placeholder area during video recording, and after the video recording is completed, the image can be inserted into the area where the target object meeting the set requirement is located according to the requirement, thereby the device is capable of eliminating the limitation when an advertisement is inserted into a video, and reducing the cost when the advertisement is inserted into the video.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement insertion method and device. Background technique [0002] In recent years, with the rapid development of the network and the popularization of mobile terminals, video APPs have gradually integrated into the daily life of users. At the same time, the utilization value of video has also begun to be highlighted, and marketing methods such as platform broadcasting and content native advertising have appeared, and video marketing has gradually become popular. Driven by the trend of video mobilization, information video and video socialization, video marketing is becoming a new brand marketing outlet. [0003] One of the video marketing methods is video advertisement placement. Video advertisement placement refers to inserting trademarks, posters, and short advertising videos into video content. For example, inserting shampoo advertisements into TV dramas...

AI Technical Summary

Problems solved by technology

Therefore, the cost of video ad placement is increased, and since the ad can only be inserted in the position of the placeholder, it also restricts the placement of video adverts

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