Advertisement insertion method and device thereof

An advertisement insertion and advertisement technology, applied in the computer field, can solve the problems of video advertisement placement limitation and increase video advertisement placement cost, and achieve the effect of ensuring playback quality and look and feel.

Inactive Publication Date: 2020-11-24
CHINANETCENT TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the cost of video ad placement is increased, and since the ad can only be inse

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  • Advertisement insertion method and device thereof
  • Advertisement insertion method and device thereof
  • Advertisement insertion method and device thereof

Examples

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Embodiment Construction

[0032] In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some of the embodiments of the present invention, rather than all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0033] An application scenario of the embodiment of the present invention may be to perform advertisement insertion processing on the video when playing the video, that is, to add the pre-sequence processing of advertisement insertion during the video playback stage; it may also be to perform advertisement insertion on the video before playing the video , to get a video with an inserted image; when playing a video, play the video with an...

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Abstract

The invention provides an advertisement insertion method and a device thereof. The method comprises the steps of determining a to-be-inserted video segment; wherein the to-be-inserted video segment isat least N continuous frames of images with matched scene information; determining a target object meeting a set requirement from the at least N continuous frames of images; determining a target areasuitable for inserting a target advertisement in the target object; determining a target advertisement matched with the target area; and inserting the target advertisement into the target area. Compared with the prior art, the method has the advantages that a placeholder standard is placed in the video recording process, the placeholder standard is detected through an artificial intelligence technology, and the advertisement is inserted into the area where the placeholder standard is located; according to the invention, there is no need to reserve a placeholder area during video recording, and after the video recording is completed, the image can be inserted into the area where the target object meeting the set requirement is located according to the requirement, thereby the device is capable of eliminating the limitation when an advertisement is inserted into a video, and reducing the cost when the advertisement is inserted into the video.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement insertion method and device. Background technique [0002] In recent years, with the rapid development of the network and the popularization of mobile terminals, video APPs have gradually integrated into the daily life of users. At the same time, the utilization value of video has also begun to be highlighted, and marketing methods such as platform broadcasting and content native advertising have appeared, and video marketing has gradually become popular. Driven by the trend of video mobilization, information video and video socialization, video marketing is becoming a new brand marketing outlet. [0003] One of the video marketing methods is video advertisement placement. Video advertisement placement refers to inserting trademarks, posters, and short advertising videos into video content. For example, inserting shampoo advertisements into TV dramas...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/44H04N21/81H04N21/845
CPCH04N21/44012H04N21/44016H04N21/4316H04N21/4318H04N21/812H04N21/8146H04N21/8456
Inventor 刘安捷唐阳阳余依伊
Owner CHINANETCENT TECH
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