Multimedia information play control method, device, electronic equipment and storage medium

Abstract

The present application relates to the field of computer technology, and in particular to a multimedia information playback control method, device, electronic equipment, and storage medium, so as to improve the stability of multimedia information consumption. Wherein, the method includes: determining a plurality of original multimedia information satisfying the target condition; respectively obtaining virtual multimedia information corresponding to the plurality of original multimedia information, each virtual multimedia information having the same orientation condition and recommended content as the corresponding original multimedia information, Different delivery parameters; after receiving the multimedia information playback request sent by the client, based on the targeting conditions and delivery parameters, select the target multimedia information that meets the multimedia information playback request from multiple original multimedia information and virtual multimedia information; based on The target multimedia information performs multimedia information playback control. In this application, virtual multimedia information can independently participate in each stage of multimedia information competition, so as to improve the stability of exposure and consumption of multimedia information.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a multimedia information playback control method, device, electronic equipment and storage medium. Background technique [0002] With the rise of the Internet, network multimedia information is widely popular in major portals, search engines, social networks, and various terminal device applications, and the effectiveness of Internet multimedia information is becoming more and more important. [0003] In practical applications, how much exposure and consumption opportunities a multimedia information can obtain depends largely on the estimated exposure click-through rate (Predict Click-through Rate, pCTR) and estimated click-through rate (Predict Conversion Rate, pCVR). accuracy. Due to the sparsity of multimedia information data and the impact of traffic fluctuations, the estimation deviation of pCTR and pCVR is often relatively large, which will lead to fluctuat...

AI Technical Summary

Problems solved by technology

Due to the sparsity of multimedia information data and the impact of traffic fluctuations, the estimation deviation of pCTR and pCVR is often relatively large, which will lead to fluctuations in the estimated effective cost per mile (eCPM) of multimedia information, which in turn makes The multimedia message cannot win in the multimedia message competition

[0004] Therefore, how to reduce the abnormal fluctuation of multimedia information consumption due to the fluctuation of pCTR and pCVR estimation deviation is urgent to be solved.

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