Automatic collection and statistical method and system for TV audience rating

A technology of automatic collection and statistical methods, applied in the direction of two-way working system, cable transmission adaptation, etc., can solve the problems that are not easy to eliminate, low accuracy, limited number of samples, etc., to avoid statistical errors, the number of equipment is small, and demodulation is convenient Effect

Inactive Publication Date: 2006-01-18
SHANGHAI ENG CENT FOR MICROSATELLITES
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Problems solved by technology

[0005] a The number of samples is limited, the statistical results are not accurate, and the accuracy rate is low;
[0006] The screening process of b samples is complicated, requiring a lot of investment in capital, manpower and material resources, and the efficiency is low;
[0007] c The impact of human factors will affect the statistical results, and it is not easy to eliminate

Method used

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  • Automatic collection and statistical method and system for TV audience rating
  • Automatic collection and statistical method and system for TV audience rating
  • Automatic collection and statistical method and system for TV audience rating

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Embodiment Construction

[0019] Preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0020] With reference to Fig. 1, it has shown according to television ratings automatic collection and statistics system of the present invention. In a traditional two-way CATV network, a CATV network node (network center) 101 is connected to a CATV trunk system 103 , and the CATV trunk system 103 is connected to a user TV set 106 through a CATV distribution network 104 . According to the technical solution of the present invention, a data receiving statistics unit 102 is added at the CATV network node 101, and a data collection burst unit 105 is added at the user terminal (television) 106. Hereinafter, the CATV trunk system 103 and the CATV distribution network 104 are collectively referred to as a CATV transmission network.

[0021] In the present invention, the link from the CATV network node 101 to the user TV set 106 is called a forward l...

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Abstract

This invention provides a method and system of automatically collecting and counting the television view rate, characterized in that the method comprises the following steps: a) the data receiving and counting unit 102 in CATV network node 101 will send data collecting open signal to the data burst collecting unit 105 in sampling user through the forward direction chain circuit of the two-way CATV network; b) the data collecting burst unit 105 will send the receive data to the receiving and counting unit 102 through the return chain circuit; c) the data receiving and counting unit will dressing, storing, analyzing and counting the returned data; d) getting the estimated value of view rate of the area covered by that network node. If gathering and processing the data of all network nodes, it can count the estimated view rate of bigger range.

Description

technical field [0001] The invention relates to a method and system for automatically collecting and counting television ratings, in particular to a method and system for automatically collecting and counting TV ratings based on a two-way cable television (CATV) network. Background technique [0002] With the development of China's market economy, the competition of TV dramas and TV programs is becoming increasingly fierce, and the ratings of TV programs have become an important indicator to measure the effect of TV dramas and TV programs. How to quickly, accurately and efficiently obtain the ratings of designated columns is the need for the development of television programs and advertising. [0003] At present, the statistical method of program ratings mainly relies on market research companies to select representative TV users as sample households for rating statistics, and conduct statistics based on the rating data reflected by the sample households, so as to obtain the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/173H04N7/10
Inventor 梁旭文杨根庆沈来申翟昌继余金培李守臣
Owner SHANGHAI ENG CENT FOR MICROSATELLITES
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