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Method and system for scheduling online targeted content delivery

a content delivery and content technology, applied in the field of targeted content delivery, can solve the problems of inefficient inventory utilization of known content delivery systems and conservative estimates

Inactive Publication Date: 2002-09-12
OPEN TV INC +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Accordingly, the content delivery services typically pre-schedule all content deliveries for all users using very conservative estimates of scheduled deliveries in order to fulfill advertising contracts.
Known content delivery systems are thereby very inefficient in utilizing inventory (available user screen real estate) and fulfilling advertiser contracts.

Method used

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  • Method and system for scheduling online targeted content delivery
  • Method and system for scheduling online targeted content delivery
  • Method and system for scheduling online targeted content delivery

Examples

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Embodiment Construction

[0014] U.S. patent application Ser. No. 09 / 558,755 filed Apr. 21, 2000 and entitled "Method And System For Web User Profiling And Selective Content Delivery" is expressly incorporated by reference herein. That application discloses a method and system for profiling online users (who are also referred to herein as clients or subscribers) based on their observed surfing habits and for selectively delivering content, e.g., advertising, to the users based on their individual profiles.

[0015] The present invention is directed to optimizing content delivery to online users and can be implemented in a content delivery system such as, e.g., that disclosed in the above-mentioned application Ser. No. 09 / 558,755. Very briefly, in accordance with the invention, operations research and yield management techniques are utilized to forecast the availability of user screen real estate (i.e., inventory), optimize the use of surplus real estate, and generate on-demand selective content delivery schedul...

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PUM

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Abstract

A method and system are provided for scheduling the delivery of multiple items of content selectively to online users. Expected values relating to each user being online during a given time period are determined. An ordered list of the items of content to be selectively delivered to the users is generated based on the expected values. The list is prioritized to meet delivery requirements associated with the items of content.

Description

BACKGROUND OF THE INVENTION[0001] 1. Field of the Invention[0002] The present invention relates generally to managing the delivery of content (such as advertisements) to online users and, more particularly, to a method and system for scheduling targeted content delivery.[0003] 2. Description of Related Art[0004] Online advertising (typically banner advertisements) directed to Web users or subscribers has grown rapidly along with the growth of the Internet and e-commerce activity. Web advertising is frequently targeted to particular Web users. For example, it is known to profile Web users by determining their demographics and interests, and to selectively transmit advertisements to only those users having particular desired profiles. Information on users can be obtained from the users themselves through questionnaires or from other profiling techniques.[0005] Online content delivery services typically contract with advertisers to deliver some specified number of advertisements (i.e.,...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0244G06Q30/0254G06Q30/0264G06Q30/0269G06Q30/0272G06Q30/0277
Inventor CARRUTHERS, TIMHYLAND, ROBERTLARSON, RICHARDMCCREADY, ROBERTMORAN, JOHNTHURSTON, NATHANIEL
Owner OPEN TV INC