Systems and methods for using IP transport records to provide targeted marketing services

US20080281699A1Inactive Publication Date: 2008-11-13VERIZON PATENT & LICENSING INC
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
VERIZON PATENT & LICENSING INC
Publication Date
2008-11-13
Estimated Expiration
Not applicable · inactive patent

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Abstract

Systems and methods can include collecting addressability information about users accessing a service provider's IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider's IP-based network communication services, collecting data from the IP packets sent or received by the user and using the collected data to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability to predict the user's receptiveness to certain marketing content so as to improve the effectiveness of TMS.
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Description

[0001] This application claims priority to U.S. Provisional Application No. 60 / 917,553 filed May 11, 2007, herein incorporated by reference in its entirety.

[0002] The contents of the following applications, filed concurrently herewith, are incorporated by reference in their entirety: U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No.: ______, titled “Systems and Methods for Using DNS Records to Provide Targeted Marketing Services,” U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Voice Services Records to Provide Targeted Marketing Services,” U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Video Services Records to Provide Targeted Marketing Services” and U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Value-Added Services Records to Pr...

Claims

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