Synthesizing messaging using context provided by consumers

a technology of contextual information and messaging, applied in the field of synthesized messaging, can solve the problems of difficult to solve online advertising, complex and time-consuming typical advertising process, and many small businesses and individuals who lack professional expertis

Inactive Publication Date: 2011-03-10
PRIMAL FUSION INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It is apparent that online advertising is struggling to resolve the problem of matching the message of the advertisement with the context of media placements such as web pages.
The typical advertising process is complex and time-intensive.
As a result, it excludes many small businesses and individuals who lack the professional expertise.
This cumbersome situation has only become more complex with the advent of online advertising and the evolution to context-generated advertisements.
Analyzing a web page for its meaning allows them to better determine whether to target it with a given message, but the targeting is based on many difficult and expensive decisions on the part of the advertiser.

Method used

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  • Synthesizing messaging using context provided by consumers
  • Synthesizing messaging using context provided by consumers
  • Synthesizing messaging using context provided by consumers

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Embodiment Construction

[0024]Definitions

[0025]The following words, when used in the present specification, have the following meanings:

[0026]“concepts” means content constituting abstract thoughts, ideas, conceptualizations, and semantics that may or may not be associated with other content;

[0027]“consumer” includes any entity to whom synthesized messaging created in accordance with the present invention is directed; it may be a person, a collection of people, or in other system integration scenarios a consumer may be a machine-based consumer of the information in support of further processing;

[0028]“content” includes any data or media content including raw data, information, text, documents, images, or multimedia, more complex content such as web pages or websites, documents, advertisements, market analytics, etc. “content” includes information that describes other content, such as semantic data, metadata, and information that describes abstract “concepts”;

[0029]“domain” means a source of content that is...

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PUM

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Abstract

The present invention provides a computer network implementable integration of promoted content with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer generated context interacts with this integrated content to deliver a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practice of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.

Description

FIELD OF THE INVENTION[0001]The present invention relates to synthesized messaging and real-time consumer contextual information. The present invention more specifically relates to synthesizing messaging to automate advertising processes.BACKGROUND OF THE INVENTION[0002]Online advertising has seen phenomenal growth over the last few years, growing hand-in-hand with the expansion of the Internet. It has evolved from randomly displayed, passive advertisements to advertisements targeted to specific individuals based on their demographic and psychographic profile. Examples of such technologies are given by U.S. Pat. No. 7,062,466, U.S. Pat. No. 7,007,074 and US Patent Applications 20050216335, 20070038500, 20080243480, 20080228568 and 20090070219. What all these approaches to advertising hold in common is establishing the appropriate context for the advertisement. This context is established by matching a specific individual or consumer group with the media or content that provides the ...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00G06F17/30G06F15/16G06F17/00G06Q50/00
CPCG06Q30/00G06Q30/0255G06Q30/0254G06Q30/0244
Inventor SWEENEY, PETER
Owner PRIMAL FUSION INC
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