Targeted messaging system and method

Abstract

Various implementations of the present invention are provided as a network computer system configured to allow for creating, rating, tracking, monitoring, and disseminating user-created and user-customizable messages. The network computer system provides a user interface that allows a user to create templates for message creation, messages from the templates, ratings for messages (message “bias”), databases for storing templates and messages (message queue), and ratings, as well as storage for information related to the monitoring and tracking of messages as they are delivered to the intended recipients. The ability to create multiple messages, with disparate content, intended for disparate audiences, with batch sorting and sending, is also provided. Messages can be provided via commercial messaging services such as email, snail mail, telephone, SMS, facsimile, social media networking sites (e.g. Facebook® messages, Twitter®“tweets”, etc.). In some implementations of the invention, a computer-implemented method of messaging for an educational environment is provided.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application is a continuation-in-part of U.S. patent application Ser. No. 13 / 188,393, which application was filed on Jul. 21, 2011, which application is now pending and which application is incorporated by reference herein.BACKGROUND OF THE INVENTION[0002]1. Technical Field[0003]The present invention relates generally to the field of communication and messaging and more specifically relates to systems and methods for creating and disseminating targeted messages to one or more interested parties.[0004]2. Background Art[0005]Schools, businesses, government agencies, and other entities often find it necessary and / or desirable to provide informational messages and alerts to certain individuals and groups of individuals. The primary purpose is typically to communicate relevant information regarding operational and policy decisions that affects the individual or group or their relationship with the sender of the message or alert. For exampl...

AI Technical Summary

Benefits of technology

[0011]The various implementations of the present invention are provided as a network computer system configured to allow for creating, rating, tracking, monitoring, and disseminating user-created and user-customizable messages. The network computer system provides a user interface that allows a user to create templates for message creation, messages from the templates, ratings for messages, databases for storing templates, messages, and ratings, as well as storage for information related to the monitoring and tracking of messages as they are delivered to the intended recipients. The ability to create multiple messages, with disparate content, intended for disparate audiences, with batch sorting and sending, is also provided. Messages can be provided via email, snail mail, telephone, SMS, facsimile, social networking sites and services (“tweets”), etc. In at least one implementation of the present invention, a computer-implemented method of messaging for an educational environment is provided.

Problems solved by technology

In most cases, the computerized messaging systems are limited to the specific functions and features that have been pre-designed by the makers of the system and provide little opportunity for customization.

While the ability to efficiently and effectively create and send messages and alerts is highly desirable, and often vital, there are some issues associated with the adoption and implementation of computerized messaging systems.

For example, many organizations do not have the optimal number of staff and / or equipment necessary to effectively and efficiently create, deliver, track and report the results of automated or semi-automated messaging campaigns.

This may lead to inaccuracies or gaps in the delivery of the message to the intended recipients.

Additionally, given the wide variety of the number and frequency of messages, potential recipients, and message content that may be required by disparate organizations, it is difficult for many organizations to find a standard messaging solution that meets their specific needs, leading them to accept a less than satisfactory solution.

Finally, from a budgetary perspective, the costs associated with implementing messaging systems can be daunting for many organizations, particularly schools and non-profit organizations.

However, since creating and monitoring the delivery of messages to the relevant constituency is vital to so many operations, it is rarely an optional activity.

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