Product Selection Packaging and Method of Use Thereof

a product selection and packaging technology, applied in the field of product selection packaging, can solve the problems of unwillingness or unlikely to spend the time needed to read extensive copy, and achieve the effect of improving the consumer's ability to quickly sor

Inactive Publication Date: 2015-01-22
JOHNSON & JOHNSON CONSUMER COPANIES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0011]The present invention involves product selection packaging for a consumer product that improves the consumer's ability to quickly sort through numerous criteria in a complex decision making process and determine whether that particular consumer produ...

Problems solved by technology

Most present day consumers are pressed for time and therefore unwilling, or unlikely,...

Method used

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  • Product Selection Packaging and Method of Use Thereof
  • Product Selection Packaging and Method of Use Thereof
  • Product Selection Packaging and Method of Use Thereof

Examples

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[0035]The present invention provides a consumer selecting an over-the-counter medicine with all of the information needed to make that selection. FIGS. 1-4, which illustrate the product selection packaging of the invention, demonstrate its use for OTC pharmaceuticals in an easy to use format. The invention, of course, has application to a wide range of OTC pharmaceutical products that require consumer choice regarding whether or not a particular product is personally appropriate for purchase and use.

[0036]A consumer who is about to make a purchase decision would approach a store shelf containing the product selection packaging of the invention. As the consumer approaches, his or her attention would immediately be drawn to the product selection portion of packaging. In the illustrated embodiments of the invention, i.e., FIGS. 1-4, this comprises the lower one-third of the front label 1. The lower one-third front label invites the consumer to review the selection criteria (shown in FI...

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PUM

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Abstract

Product selection packaging for a consumer product that improves the consumer's ability to quickly sort through numerous criteria in a complex decision making process and determine whether that particular consumer product is appropriate for his or her purchase and use is disclosed. The product selection packaging, which is designed for a consumer product includes (a) an interface; and (b) at least one product selection indicia associated with the interface, wherein the selection indicia assist the consumer with determining whether or not the product is appropriate for the consumer's purchase or use.

Description

[0001]This application claims priority of the benefits of the filing of U.S. Provisional Application Ser. No. 61 / 856,965, filed Jul. 22, 2013, the contents of each of which are hereby incorporated by reference in their entirety.BACKGROUND OF THE INVENTION[0002]Several consumer products, particularly over-the-counter (OTC) pharmaceuticals, require careful consideration before purchase. Consumption of such products without proper screening has the potential for adverse affects on the consumer or can cause ill will toward the seller if the product is ineffective in treating the consumer's condition.[0003]Despite the recent increase in television and print advertising of pharmaceuticals and conditions treated by them, consumers still lack knowledge about the appropriateness of certain pharmaceuticals for their use. The same is true of other consumer products which require selection at the point of sale.[0004]Various attempts have been made to assist this consumer selection of products. ...

Claims

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Application Information

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IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor TRUE, TODDTAYLOR, KARINSILVA, JEFFHSU, JOHNNY
Owner JOHNSON & JOHNSON CONSUMER COPANIES
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