Method and apparatus for implementing network advertisement

A technology for online advertising and advertising, applied in the field of communication, can solve the problems of poor advertising effect and poor advertising effect, and achieve the effect of improving advertising effect and increasing playing time and frequency.

Inactive Publication Date: 2008-06-11
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For advertisements with switching durations, if there is no need to switch video programs, for example, when only watching the same TV program, the number of times the advertisements will be broadcast will be very small, so the advertising effect will not be good.
[0007] It can be seen that the current methods for realizing online advertising all have the problem of poor advertising effect.

Method used

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  • Method and apparatus for implementing network advertisement
  • Method and apparatus for implementing network advertisement
  • Method and apparatus for implementing network advertisement

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Embodiment Construction

[0025] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples.

[0026] The method for implementing network advertisement adopted by the embodiment of the present invention is: displaying the advertisement area and the prize-scratching area in the same interface; playing an advertisement in the advertisement area, and randomly selecting at least one picture to display in the prize-scratching area; The modification position indication of the external input modifies the picture displayed in the scratch area. As shown in Figure 1, it specifically includes the following steps:

[0027] Step 101: Display the advertisement area and the scratch prize area in the same interface.

[0028] In this embodiment, it is assumed that the advertising area and the scratching area are displayed in different windows of the same interfa...

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PUM

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Abstract

The invention embodiment discloses a method for realizing network advertisements. The method comprises that: an advertisement area and a prize-scraping area are displayed in the same interface; the advertisements are played in the advertisement area, at least one picture is randomly selected from the preset picture library to display in the prize-scraping area; the picture displayed in the prize-scraping area is modified according to the modification position indication input from the exterior. The invention embodiment also discloses a device for realizing network advertisements. The invention can improve the effect of the advertisements.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and device for realizing network advertisement. Background technique [0002] Online advertising refers to a promotion service that provides advertisements for manufacturers on the Internet. At present, this service mainly uses the numerous user groups on the Internet to provide manufacturers with an advertising platform that users can browse. Therefore, there are mainly two methods for realizing online advertising at present: [0003] The first type is portal website advertisement, which is to post advertisements directly on the website, and use the click-through rate of users, that is, the massive number of visits, as the standard of advertising income. For example, a user browsing www.sina.com Sina website or www.yahoo.com When you visit the Yahoo website, you will see multiple automatically pop-up advertising area windows, relying on these portals to realize online adve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
Inventor 杨建北
Owner TENCENT TECH (SHENZHEN) CO LTD
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