Multimedia information playing method, system, terminal apparatus and server

A technology of multimedia information and playback method, which is applied in pulse modulation television signal transmission, devices for branch offices to provide special services, data exchange details, etc. easy effect

Inactive Publication Date: 2009-02-04
GUANGDONG NUFRONT COMP SYST CHIP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, no matter where the advertisement is added in the online video content, the advertisement playback is one-way, which greatly reduces the advertisement playback effect

Method used

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  • Multimedia information playing method, system, terminal apparatus and server
  • Multimedia information playing method, system, terminal apparatus and server
  • Multimedia information playing method, system, terminal apparatus and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0038] First of all, it should be noted that the multimedia information includes but not limited to: video clips, audio clips and pictures.

[0039] figure 1 A flow of an optional multimedia information playing method is shown.

[0040] Step 11, inserting an advertisement during the playing of the multimedia information and stopping playing the multimedia information when the advertisement is played.

[0041] In step 12, a prompt message is sent during the playing of the advertisement and the playing of the advertisement is stopped.

[0042] In step 13, the user's feedback according to the prompt information is received.

[0043] In step 14, the information fed back by the user is verified.

[0044] In step 15, continue to play the advertisement after the verification is passed.

[0045] In step 16, the multimedia information is continued to be played after the advertisement is played.

[0046] The following is a specific description combined with an application scenario. ...

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PUM

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Abstract

Disclosed is a playing method for multimedia information, which comprises: inserting an ad into the course of multimedia information broadcasting and stopping broadcasting multimedia information when playing the ad; sending prompt information and stopping playing the ad in the course of the ad playing; receiving feedback made by an user according to the prompt information; checking feedback information of the user; continuing with the ad playing when the check is passed; continuing with multimedia information playing when the ad playing finishes. The user is in need of performing feedback when playing the ad, the ad playing will change from unidirection to bi-direction by the interactive operation when feedback information of the user closely correlates with the inserted ad; thereby the user has more profound impression on the ad, and the playing effect of the ad can be greatly improved. The invention also discloses a playing system of multimedia information, a terminal device and a server.

Description

technical field [0001] The present invention relates to multimedia technology, in particular to a method for playing multimedia information, a device for playing multimedia information, a terminal device, and a server. Background technique [0002] Publishing advertisements using network media has become one of the commonly used means of publicity for merchants, and publishing multimedia advertisements through the Internet has become a commonly used technology. With the development and application of multimedia technology, inserting advertisements in video files has become one of the important means of publicity. [0003] Currently, users can add advertisements at the beginning, middle or end of online video content according to their own requirements. However, no matter where the advertisement is added in the content of the online video, the broadcast of the advertisement is one-way, which greatly reduces the effect of playing the advertisement. Contents of the invention...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/24H04L12/18
Inventor 郑清芳习景鲍东山
Owner GUANGDONG NUFRONT COMP SYST CHIP
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