Method and system for detecting click fraud in virtual world

A virtual world, midpoint technology, applied in data processing applications, instruments, calculations, etc., can solve problems such as low practicability, accuracy can not be guaranteed, no application of virtual world judgment, etc., to achieve strong operability and implementation. simple effect

Inactive Publication Date: 2009-12-30
IBM CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the accuracy of this method cannot be guaranteed at present
In addition, there are currently public methods to prevent fraudulent clicks through browser plug-ins and verificati...

Method used

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  • Method and system for detecting click fraud in virtual world
  • Method and system for detecting click fraud in virtual world
  • Method and system for detecting click fraud in virtual world

Examples

Experimental program
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Embodiment Construction

[0018] The following specifically describes embodiments of the present invention.

[0019] figure 1 It is a flowchart for detecting click fraud according to an embodiment of the present invention. As shown in the figure, first in step 11, a click event is obtained from the client. In fact, the click event may be generated through various methods such as human clicks and program clicks.

[0020] Then, in step 12, the three-dimensional geometric information of the element associated with the click event is obtained. Such elements include: the advertisement column that was clicked, the role that initiated the click event, and the location where the click occurred. Correspondingly, step 12 of obtaining the three-dimensional geometric information of the element may include: step 21, obtaining the three-dimensional geometric information of the clicked advertisement column; step 22, obtaining the three-dimensional geometric information of the character therein; and step 23, wherein Get...

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PUM

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Abstract

The invention relates to a method for detecting the click fraud in a virtual world, which comprises the following steps: acquiring a click event from a client; acquiring the three-dimensional geometric information of at least one element relevant to the click event; and verifying whether the click event is effective or not according to the three-dimensional geometric information. The invention also provides a device for detecting the click fraud in the virtual world corresponding to the method.

Description

Technical field [0001] The present invention relates to a method for detecting click fraud, and more specifically, to a method and system for detecting click fraud in a virtual world. Background technique [0002] With the rapid development of the Internet, search engines and online advertising have become more and more popular and popular. Among them, many search engines adopt pay-per-click, that is, PPC (pay-per-click) mode to introduce online advertising. At present, the well-known search engines that adopt the PPC method include; GoogleAdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask, LookSmart, Miva, Yandex, Baidu, etc. Among them, Yahoo advertising has adopted the PPC model since its introduction in 1998. [0003] In the PPC mode, a new type of online fraud has emerged, namely click fraud. Click fraud refers to clicking on an advertisement for the purpose of incurring costs without being interested in the content of the advertisement itself. A common situation of c...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
Inventor 周健陆晟叶萌
Owner IBM CORP
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