Implementation method and system of interactive business of mobile terminal television

Abstract

The invention discloses an implementation method and a system of interactive business of a mobile terminal television. The implementation method comprises the following steps that: when an interactive strategy is triggered, an interactive strategy server inquires interactive operating state to an interactive service module, initiates interaction according to the operating state, and issues interactive identification; an audio-video encoder receives the interactive identification, adds the interactive identification into audio-video code stream of the mobile terminal television and sends the interactive identification to a mobile terminal by a broadcast and television broadcasting network; the mobile terminal extracts the interactive identification in the audio-video code stream, and determines that interactive data is requested to a WEB server by a wireless internet or a mobile communication network when interaction is needed to be executed; the WEB server acquires the interactive data to the interactive service module according to the mobile terminal and returns the interactive data to the mobile terminal; and the mobile terminal analyzes and displays the interactive data. The invention can solve the defects of the implementation of interactive services of the existing mobile terminal television, and provide real-time interaction with rich content.

Description

technical field [0001] The invention relates to mobile terminal TV interactive technology, in particular to a method and system for realizing mobile terminal TV interactive service. Background technique [0002] With the rapid development of China Mobile Multimedia Broadcasting (CMMB, China Mobile Multimedia Broadcasting) network and more and more mobile terminal manufacturers supporting mobile terminal TV, the user base of mobile terminal TV has also been rapidly improved. The business demand of television is also increasing. Traditional mobile terminal TV services only support users to watch TV programs, while some interactive services based on short messages have the disadvantages of insufficient expressiveness and inconvenient operation. Therefore, improving the performance of interaction, simplifying the operation of interaction, enhancing the real-time performance of interaction, etc. will become the development trend of mobile terminal TV interaction. [0003] There...

AI Technical Summary

Problems solved by technology

The interaction is completely carried out in the mobile communication network. The user terminal first needs to obtain the index of all interactions, and monitor the channel and current time watched by the user in real time. When the index matches, the interaction will be initiated. Because the interaction of this method is pre-set Ok, so it's hard to support random, real-time interactions

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