Method and system for tracking user behaviors on mobile equipment

Abstract

The invention discloses a method and a system for tracking user behaviors on mobile equipment. An input and output interface layer probe records actions when application software invokes input and output interface layer functions; parameters transmitted into the input and output interface layer functions by the application software are recorded; an environment information recording module records environment information at regular time; actions when the application software invokes the input and output interface layer functions, the parameters transmitted into the input and output interface layer functions by the application software and the environment information are converged into meta information, and in addition, the meta information is transmitted to a meta information analysis system; the meta information is interpreted and analyzed, the functional logic serialization information of the application software used by the users is generated and is sent to a user behavior analysis and statistical system; and then, the user behaviors are subjected to statistical analysis according to the serialization information. When the technical scheme disclosed by the invention is adopted, accurate statistical analysis data can be provided for mastering the operation condition of the application software on the mobile equipment, the user behavior and the like.

Description

technical field [0001] The present invention relates to the technical field of mobile devices, in particular to a method and system for tracking user behavior on mobile devices. Background technique [0002] Many mobile business applications are improving the business process and improving the mobile business level. It is necessary to understand the user's use of the business and the activities and behaviors of the user on the terminal device in order to propose targeted improvement solutions. At the same time, it is also necessary to make relevant analysis and statistics according to the user's usage behavior when making statistics on user business usage. When mobile business customer service personnel provide mobile customers with business online service assistance, when answering users' problems encountered in the use process or terminal equipment failures and difficulty in using them, customer service personnel need to understand the user's use environment and operation ...

AI Technical Summary

Problems solved by technology

Behavior tracking can only be performed by uploading environmental information and user operation information to the server after collecting for a period of time, so it cannot meet the requirements of real-time user behavior tracking

[0008] In mobile terminal devices that can install third-party application software, the information format and density of information recorded by the user behavior recording function in each application or module depend on the way and content of user information recording when each application software is designed. , so the format and content of the user operation information recorded in each third-party application software are different, and some third-party application software even lacks the function of recording information or the recorded information is independently owned by the third-party application system and is not connected with the system information record. Unification makes it difficult to record and track user behavior in a large number of third-party application software, resulting in insufficient comprehensive and accurate user behavior tracking information

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