Advertisement loading method used for mobile terminal

A mobile terminal and advertising technology, applied in the field of mobile Internet, can solve problems such as affecting user experience effect and affecting the display speed of advertisements, and achieve the effect of improving the display speed of advertisements, the display speed of advertisements, and avoiding too long waiting time.

Active Publication Date: 2013-05-08
阿里巴巴(北京)软件服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Thus affecting the display speed of ads and affecting the user experience

Method used

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  • Advertisement loading method used for mobile terminal
  • Advertisement loading method used for mobile terminal
  • Advertisement loading method used for mobile terminal

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Embodiment Construction

[0025] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0026] In describing the present invention, it should be understood that the terms "center", "longitudinal", "transverse", "upper", "lower", "front", "rear", "left", "right", " The orientations or positional relationships indicated by "vertical", "horizontal", "top", "bottom", "inner" and "outer" are based on the orientations or positional relationships shown in the drawings, and are only for the convenience of describing the present invention and Simplified descriptions, rather than indicating or implying that the device or element refe...

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Abstract

The invention provides an advertisement loading method used for a mobile terminal. The method includes that A, the mobile terminal starts a first session and sends an advertisement request to a server through the first session, B, the server pushes the advertisements on the Nth page of an advertisement list to the mobile terminal to be displayed and loads the advertisements on the (N+1)th page to a first cache area of the mobile terminal, wherein N is a positive integer and N+1 is smaller than or equal to the number of advertisement pages of the advertisement list of the server, C, the mobile terminal starts a second session and sends out an advertisement request to the server through the second session, and D, the server load the advertisements on the Nth page to a second cache area of the mobile terminal through the second session. Due to the advertisement loading method, the loading and presentation speed of the advertisements on the mobile terminal is fast, the page is smooth, and the requirement for network transmission speed is low, and thus the experience effect of advertisement browsing by a user through the mobile terminal is promoted.

Description

technical field [0001] The invention relates to the technical field of the mobile Internet, in particular to an advertisement loading method for a mobile terminal. Background technique [0002] The number of smart phone users in China is growing explosively, followed by the rapid development of mobile advertising business. The main form is that developers embed some codes of third-party advertising companies in smart phone applications. Then, when the user uses the smart phone, the advertising space of the advertising company will appear on the screen of the smart phone. However, due to the relatively slow Internet speed in China at present, caching technology is particularly critical. Since advertising network companies generally use the form of banner advertisements, the current caching technology is to cache part or all of the advertising resources on smartphones. Here, these resources will be called up from the mobile phone the next time these advertisements are display...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04M1/725H04M1/72445
Inventor 方子恺王克刘瑜许臻
Owner 阿里巴巴(北京)软件服务有限公司
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