The front-end page dynamic recommendation method and device, the storage medium and the
computer device provided by the application can input the real-time burying
point data of a target user into the latest front-end
recommendation model after obtaining the real-time burying
point data of the target user through a front-end burying point technology. The model generates a recommendation
list corresponding to the user behavior by using the real-time burying
point data, and dynamically adjusts the display content of the current page according to the recommendation
list. In the process, the
system processes the user behavior data in real time through the front end, realizes
millisecond-level recommendation adjustment, and even in an offline state, the front-end
recommendation model can provide basic recommendation functions, thereby responding to the change of user interest in real time, significantly improving the recommendation relevance, and increasing the click rate by 20-30%. Moreover, the
system migrates 50-70% of the recommendation calculation to the
client, significantly reduces the
server load, and reduces the total cost of the recommendation
system by 30%. At the same time, the application adjusts the recommendation content and the display mode in real time, and increases the product conversion rate by 15-30%.