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Keyword calculation method and device based on user browse and search actions

A calculation method and a technology of a calculation device, applied in the field of Internet applications, can solve problems such as strong randomness of interest, time-consuming calculation resources, randomness of keyword calculation results, etc., and achieve effective promotion, low cost, and accurate user classification results.

Inactive Publication Date: 2013-06-19
亿赞普(北京)科技有限公司
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

User browsing behavior data is a collection of all web pages that users browse without directly using search engines to input search terms. Although it covers 90% of user data, it contains tens of billions of features. Extracting the text for calculation will consume a lot of time and massive computing resources, and the interests of users included in the visited webpage are very random, resulting in a great randomness in the keyword calculation results

Method used

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  • Keyword calculation method and device based on user browse and search actions
  • Keyword calculation method and device based on user browse and search actions
  • Keyword calculation method and device based on user browse and search actions

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Embodiment 1

[0052] In this embodiment, user Q's browsing and search behavior data are divided into three categories: webpage data (type A data) with other users' search words jumping, webpage data without other users' search words jumping (type B data), The search word data (type C data) entered by user Q when using the search engine directly, of which type A and type B data belong to user Q’s browsing behavior data, and type C data belong to user Q’s search behavior data.

[0053] figure 2 It is a schematic diagram of a keyword calculation method based on user browsing and searching behavior provided by Embodiment 1 of the present invention. see figure 2 In this embodiment, the keyword calculation method based on user Q's browsing and searching behavior is elaborated as follows.

[0054] The keyword calculation process of user Q's browsing behavior W1 can be divided into A-type data keyword calculation process S11 and B-type data keyword calculation process S12.

[0055] For the key...

Embodiment 2

[0072] The classification of user Q behavior data in this embodiment is the same as that in Embodiment 1, and will not be repeated here.

[0073] image 3 It is a schematic diagram of a keyword calculation device based on user browsing and searching behavior provided by Embodiment 2 of the present invention. see image 3 , the device includes: a first type of user keyword calculation module 21, used to calculate and generate the first type of user Q keyword; a second type of user keyword calculation module 22, used to calculate and generate the second type of user Q keyword; The third type of user keyword calculation module 23 is used to calculate and generate the third type of user Q keywords; the fusion module 24 is used to merge and fuse the generated first, second, and third types of user Q keywords to generate unified users Q keywords; ranking and selection module 25, used to sort and select each keyword in the unified user Q keywords, and finally obtain keywords reflec...

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Abstract

The invention discloses a keyword calculation method and a device based on user browse and search actions. The keyword calculation method includes the following steps: with regard to webpage data with other user search word skips in user browse action data, a first kind of user keywords is generated according to other user search words; with regard to webpage data with no other user search word skips in the user browse action data, a second kind of the user keywords is generated according to a title, a text and meta information in the webpage data; with regard to a search word which is directly input in the user browse action data, collaborative filtering technology is combined to conduct keyword recommendation to generate a third kind of the user keywords; the three kinds of the user keywords are merged and blended to obtain uniform user keywords; the keywords in the uniform user keywords are sequenced, and a part of or all keywords are selected to serve as keywords of an reaction to all aspects of information of a user. According to the keyword calculation method and the device based on the user browse and search actions, the cost of calculating the user keywords by a system is enabled to be small, and user actions are covered comprehensively.

Description

technical field [0001] The invention relates to the technical field of Internet applications, in particular to a keyword calculation method and device based on user browsing and searching behaviors. Background technique [0002] Targeted advertising is also called smart advertising, which means sending specific online advertisements to specific groups of people. Normally, a targeted advertising system pushes advertisements that meet current user needs based on user behaviors on the Internet, such as searching, browsing web pages, and clicking on advertisements. Targeted advertising systems generally use keywords to describe user behavior on the Internet, obtain user information, classify users, and deliver specific advertisements to them. [0003] In the prior art, the Chinese patent "Keyword Calculation Method and System" published on February 22, 2012 proposes a keyword calculation technology, see figure 1 , a schematic flow chart of a keyword calculation method, the met...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 张一凡罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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