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Set top box information releasing method

An information delivery and set-top box technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as network pressure and occupy large network resources, achieve fast update speed, avoid failures, and improve update efficiency.

Active Publication Date: 2013-11-13
GUANGZHOU DIGITAL MEDIA GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, its information files need to be received in real time, which will also occupy a large amount of network resources. When there are many user visits, the bandwidth requirements will be very high, which will put pressure on the network

Method used

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  • Set top box information releasing method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] The user turns on the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the version information of the advertising interface strategy currently used. The currently used advertising information policy version is version 1.0, and the set-top box has version 1.0, that is, the current version of the set-top box and the front-end advertising system If the versions are consistent, the current STB status information (power-on status information) will be sent to the front-end advertising system, and the front-end advertising system will receive the STB power-on status information and return call information to the STB according to the current advertising information strategy. The call information includes the following requirements: display advertisement information file (startup advertisement picture A1), display location (upper left corner of startup interface). The set-top box receives the returned calling information...

Embodiment 2

[0025] The user turns on the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the version information of the advertising information policy currently used. The currently used version of the advertising information policy is version 2.0, and the set-top box only has version 1.0, that is, the set-top box and the front-end advertising system are currently If the version of the set-top box is inconsistent, the set-top box first downloads the new advertising interface strategy template and the corresponding advertisement information file, and then sends the current status information (power-on status information) of the set-top box to the front-end advertising system, and the front-end advertising system receives the power-on status information of the set-top box , and return call information to the set-top box according to the current advertisement information strategy. The call information includes the following requireme...

Embodiment 3

[0027] The user turns on the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the version information of the advertising information policy currently used. The version of the advertising information policy currently used is version 2.0, and the set-top box only has version 1.0, so the set-top box downloads the first one first. Start the advertising information file, and then send the current STB status information (power-on status information) to the front-end advertising system, and the front-end advertising system returns to the STB the call information that requires the STB to display the first boot-up advertising information file in a specific position and in a specific way; The STB accepts the returned call information, calls the first boot advertisement information file from the memory of the STB, and displays the first boot advertisement information file according to the request of the call information. After th...

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Abstract

The invention discloses a set top box information releasing method which includes: a front-end advertisement system broadcasts edition information of an advertisement information strategy, a corresponding advertisement interface strategy template and an advertisement information file; a set top box receives the edition information of the advertisement information strategy, the current state information is transmitted if the edition information is consistent, and the set top box invokes the corresponding advertisement information file according to invoking information returned by the front-end advertising system and display the file according to requirements; if the edition information is not consistent, the set top box firstly receives new edition information of the advertisement information strategy, a corresponding advertisement interface strategy template and an advertisement information file and stores the new edition information, the template and the file in a storage, the set top box then transmits the current state information thereof to the front-end advertisement system and receives invoking information returned by the front-end advertisement system, the corresponding advertisement file is invoked from the storage of the set top box and displayed in a required position of the advertisement interface strategy template, occupation on a large number of network resources can be reduced, and flexibility in advertisement information strategy conversion is improved.

Description

technical field [0001] The invention relates to the cable TV technology, in particular to a set-top box information delivery method. Background technique [0002] Advertising revenue has always been one of the main revenues of TV operators. With the promotion and popularization of interactive TV, menu advertisements have become a new source of income for TV network operators. The menu advertising resources of interactive TV mainly include startup screen, EPG guide page, multi-level menu page, channel switching page and volume switching page, etc.; the expression forms of these advertising resources are different from traditional TV media advertisements. The form of advertising channels is to play advertisements when the user turns on the set-top box and operates the remote control. It has the characteristics of the widest audience, precise delivery, high target arrival rate and unavoidable characteristics. [0003] At present, there are mainly three ways to launch interacti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/458
Inventor 刘明亮徐力恒秦涛李锐孙亮吴颂涛郭荣浩陈殷
Owner GUANGZHOU DIGITAL MEDIA GRP CO LTD
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