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A set-top box information distributing method

An information delivery and set-top box technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as network pressure and occupy large network resources, achieve fast update speed, avoid failures, and improve flexibility.

Active Publication Date: 2016-09-28
GUANGZHOU DIGITAL MEDIA GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, its information files need to be received in real time, which will also occupy a large amount of network resources. When there are many user visits, the bandwidth requirements will be very high, which will put pressure on the network

Method used

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  • A set-top box information distributing method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] The user turns on the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the current advertising interface strategy version information. The currently used advertising information strategy version is version 1.0, and the set-top box has version 1.0, that is, the current set-top box and front-end advertising system If the versions are consistent, the current set-top box status information (power-on status information) is sent to the front-end advertising system, and the front-end advertising system receives the power-on status information of the top box, and returns the calling information to the set-top box according to the current advertising information strategy. The calling information includes the following requirements: display advertisement information file (boot advertisement picture A1), display position (upper left corner of boot interface). The set-top box receives the returned calling information, calls ...

Embodiment 2

[0025] The user turns on the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the current advertising information strategy version information. The currently used advertising information strategy version is version 2.0, and the set-top box only has version 1.0, that is, the current set-top box and the front-end advertising system If the version is inconsistent, the set-top box first downloads the new advertising interface strategy template and the corresponding advertising information file, and then sends the current set-top box status information (boot status information) to the front-end advertising system, and the front-end advertising system receives the boot status information of the top box , And return the calling information to the set-top box according to the current advertising information strategy. The calling information includes the following requirements: display advertisement information file (boot advert...

Embodiment 3

[0027] The user opens the set-top box to watch the program, the set-top box goes online, and asks the front-end advertising system for the current advertising information strategy version information. The currently used advertising information strategy version is version 2.0, and the set-top box only has version 1.0, the set-top box downloads the first one Boot up the advertisement information file, and then send the current set-top box status information (boot status information) to the front-end advertisement system, and the front-end advertisement system returns to the set-top box the call information requesting the set-top box to display the first boot-up advertisement information file in a specific location and in a specific way; The set-top box accepts the returned call information, calls the first boot advertisement information file from the memory of the set top box, and displays the first boot advertisement information file according to the requirements of the call infor...

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Abstract

The invention discloses a set top box information releasing method which includes: a front-end advertisement system broadcasts edition information of an advertisement information strategy, a corresponding advertisement interface strategy template and an advertisement information file; a set top box receives the edition information of the advertisement information strategy, the current state information is transmitted if the edition information is consistent, and the set top box invokes the corresponding advertisement information file according to invoking information returned by the front-end advertising system and display the file according to requirements; if the edition information is not consistent, the set top box firstly receives new edition information of the advertisement information strategy, a corresponding advertisement interface strategy template and an advertisement information file and stores the new edition information, the template and the file in a storage, the set top box then transmits the current state information thereof to the front-end advertisement system and receives invoking information returned by the front-end advertisement system, the corresponding advertisement file is invoked from the storage of the set top box and displayed in a required position of the advertisement interface strategy template, occupation on a large number of network resources can be reduced, and flexibility in advertisement information strategy conversion is improved.

Description

Technical field [0001] The present invention relates to cable television technology, in particular to a method for placing set-top box information. Background technique [0002] Advertising revenue has always been one of the main incomes of TV operators. With the promotion and popularization of interactive TV, menu advertising has become a new source of income for TV network operators. The menu advertising resources of interactive TV mainly include start-up screen, EPG guide page, multi-level menu page, channel switching page and volume switching page, etc.; the expression of these advertising resources is different from traditional TV media advertisements, it is a new type The form of the advertising channel is to play advertisements when users turn on the set-top box and operate the remote control. It has the characteristics of the widest audience, accurate delivery, high target arrival rate and unavoidable characteristics. [0003] At present, there are mainly three ways of adv...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/458
Inventor 刘明亮徐力恒秦涛李锐孙亮吴颂涛郭荣浩陈殷
Owner GUANGZHOU DIGITAL MEDIA GRP CO LTD
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