The invention discloses a marketing strategy launching method and system. The marketing strategy launching system comprises a strategy process module, a strategy decision-making module, a strategy product module, a strategy execution module, a strategy monitoring module, and an application integration module, wherein the strategy process module can provide a strategy template solution for the application to support the application of strategy marketing and service through the function of initializing and standardizing the strategy; and the strategy decision-making module is used to provide intelligent strategy marketing and service capability, provide support for dynamic strategies, and provide core information strategy model calculation for the strategy model. The marketing strategy launching method and system have the advantages: integrating the management data and operation data, using the big-data-based excavation and analysis technology to make personalized marketing and service strategies according to different characteristics of each user, uniformly recommending the strategy to all user contact points, so as to achieve the purpose of improving user value and service, and using big data to implement conceptualization, platformization, and operationalization.