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Marketing strategy launching method and system

A delivery method and marketing strategy technology, applied in marketing and other directions, can solve problems such as fragmentation and islanding, and achieve the effect of improving user value and service

Inactive Publication Date: 2018-11-06
CHENGDU WANGDING SCI & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

However, the current application of big data lacks "brain" decision-makin

Method used

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  • Marketing strategy launching method and system
  • Marketing strategy launching method and system

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Embodiment Construction

[0014] The present invention will be further described below in conjunction with accompanying drawing:

[0015] Such as Figure 1-Figure 2 As shown, a marketing strategy delivery method and system include a strategy process module, a strategy decision module, a strategy product module, a strategy execution module, a strategy monitoring module, and an application integration module. Provide strategy template solutions for applications to support the application of strategy marketing and services; the strategy decision-making module is used to provide intelligent strategy marketing and service capabilities, and provide dynamic strategy support, provide core information strategy model calculations for strategy models, and combine strategies Rule customization, the core computing engine of the strategy platform, which can dynamically calculate the strategy decision of the target user group in real time, and form the strategy delivery of "one customer, one strategy, thousands of pe...

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Abstract

The invention discloses a marketing strategy launching method and system. The marketing strategy launching system comprises a strategy process module, a strategy decision-making module, a strategy product module, a strategy execution module, a strategy monitoring module, and an application integration module, wherein the strategy process module can provide a strategy template solution for the application to support the application of strategy marketing and service through the function of initializing and standardizing the strategy; and the strategy decision-making module is used to provide intelligent strategy marketing and service capability, provide support for dynamic strategies, and provide core information strategy model calculation for the strategy model. The marketing strategy launching method and system have the advantages: integrating the management data and operation data, using the big-data-based excavation and analysis technology to make personalized marketing and service strategies according to different characteristics of each user, uniformly recommending the strategy to all user contact points, so as to achieve the purpose of improving user value and service, and using big data to implement conceptualization, platformization, and operationalization.

Description

technical field [0001] The present invention relates to the field of a method and a system for intelligently recommending strategic products, and relates to a method and system for marketing strategic products. Background technique [0002] With the rapid development of big data, big data technology and big data capabilities have taken shape, the development and growth of new users in the mobile communication industry tends to be weak, and the service and value maintenance of existing users has become the main direction at present and in the future. At present, the big data system construction of users in the mobile communication industry tends to be perfected, forming the core big data support of offline big data analysis and real-time big data delivery, thus laying the foundation for providing personal services to users in the mobile communication market. However, the current application of big data lacks "brain" decision-making management, and the application of the marke...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor 王富强叶雄国亦家
Owner CHENGDU WANGDING SCI & TECH
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