The invention relates to the technical field of
artificial intelligence, can be applied to business scenes such as financial science and technology and
medical health, and discloses a service strategy generation and optimization method, device, equipment and medium, and the method comprises the steps: collecting multi-source interaction data to generate a multi-dimensional dynamic portrait, and obtaining an initial service strategy based on preset strategy set matching, and generating a to-be-executed service strategy in combination with an action combination output by the
value network, constructing abnormal scene
test data by using the
generative adversarial network to complete
verification and adjustment, obtaining a final service strategy, recording portrait change data and service indexes by executing the final service strategy, and feeding back the portrait change data and the service indexes to the
value network and the portrait construction model. Through data-driven dynamic portrait modeling and strategy closed-
loop optimization, the defects that in the prior art, a static rule is relied on, and different requirements of clients are difficult to adapt are overcome, dynamic evolution of the
client service strategy is achieved, the real-time performance of the service and the resource configuration efficiency are improved, and the
client experience is remarkably improved.