The invention discloses an advertisement design effect evaluation method and
system based on
artificial intelligence, and belongs to the technical field of effect evaluation, and the method comprises the steps of data collection, data preprocessing, advertisement data balance
processing, advertisement design effect evaluation model construction and advertisement design effect evaluation. According to the scheme, the number of data needing to be synthesized by each sub-cluster is obtained based on the average density, the importance of the advertisement data in the sub-cluster to which the advertisement data belong and the similarity of the advertisement data with other sub-clusters are comprehensively considered, the selection probability is obtained, new advertisement data is synthesized based on the cluster center and the random adjustment factor, and the balanced
data set is constructed according to the
spatial distribution entropy; the method comprises the following steps: extracting potential information by using one-dimensional
convolution, adjusting an adjacent matrix, adding a self-connecting edge, calculating spatial information, carrying out feature updating based on a
convolution layer, obtaining an output
label, designing a self-adaptive division proportion to divide individual positions, and respectively updating the individual positions by using a sine and cosine
algorithm. And the accuracy and practicability of advertisement design effect evaluation are improved.