The invention belongs to the technical field of cross-media information retrieval and particularly relates to face and name aligning method and system based on image characteristics and text content in cross media news retrieval. In the invention, four main algorithms are included, and are name importance assessment algorithm, multimode information discovery algorithm based on web excavation, face set cohesion algorithm and multimode aligning combination optimization algorithm. In the invention, the related image characteristics and text content processing method is used, meanwhile, relative mathematical model is built, optimization to new picture search is performed, and through multi-grade and deep-level text content analyses and effective face-name alignment evaluation mechanism, and combination optimization at the aim of problems can be achieved. According to the invention, a great significance to efficient image retrieval performed under the consideration of high level semantic information of images and on the basis of large-scale and multifarious new image can be played, the retrieval relativity can be enhanced, the user experience is enhanced, and the wide application value is played in the field of medium information retrieval.