The invention relates to a data management system for vehicle products and a method thereof, wherein the system comprises a user interface layer, a communication layer, an application logic layer, a main sever layer and a database layer, the use interface layer is connected with the database layer through the communication layer, the application layer and the main sever layer in sequence. The method comprises a graph document management and processing operation, a vehicle production structure management operation, a right management operation and a data query processing operation. By using the data management system for vehicle products and the collaborative design method thereof, the collaborative design of the vehicle development process is jointly achieved, and the real-time collaboration in the CAD environment and data sync update of associated parts are creatively achieved to effectively reduce the development period of the vehicle styles, and increase design quality, therefore the development period of the vehicle styles is reduced by about 20%, and the design alteration is reduced by over 30%, then, the system has simple and practical structure, fast and convenient usage process, high-efficient development design, stable and reliable working performance, and wider applicable range.