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Before-release advertising effect evaluation method based on electroencephalogram indexes

A technology of EEG signals and advertising effects, applied in marketing and other directions, can solve problems such as inaccurate measurement of impression depth, and achieve the effect of avoiding interference

Active Publication Date: 2013-08-28
HANGZHOU DIANZI UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Existing energy calculation methods cannot accurately measure the depth of impression

Method used

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  • Before-release advertising effect evaluation method based on electroencephalogram indexes
  • Before-release advertising effect evaluation method based on electroencephalogram indexes
  • Before-release advertising effect evaluation method based on electroencephalogram indexes

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0036] The system block diagram of an embodiment of the present invention is as follows figure 1 As shown, the hardware used in this embodiment includes EEG signal acquisition equipment, video display equipment, EEG signal processing equipment, and buttons. Among them, the EEG signal acquisition equipment used the 16-channel electrode cap and amplifier provided by g.tech company. The video display and EEG signal processing equipment used ordinary PCs. The buttons were operated by the subjects according to the requirements. Corresponding marks are left in the collected EEG data. The specific implementation process is as follows:

[0037] Step 1: Collect raw EEG signals

[0038] The subjects sat on a comfortable chair and watched the video advertisement material. The method of playing the video material was as follows: figure 2 As shown, the video materials played were all seen by the subjects for the first time, in order to avoid the influence of repetitive memory on the ev...

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Abstract

The invention relates to a before-release advertising effect evaluation method based on electroencephalogram indexes. The method includes the steps of original electroencephalogram collection, electroencephalogram preprocessing, index computing and advertising effect evaluation, wherein the index computing comprises instant index computing and whole index computing. By means of the before-release advertising effect evaluation method based on the electroencephalogram indexes, release effects can be evaluated before video advertisements are released, design quality of the video advertisements can be evaluated to be used as reference of video clipping, evaluation results are obtained by obtaining human body biological signals directly, and therefore interference of subjective factors in a traditional method is avoided.

Description

[0001] technical field [0002] The invention belongs to the interdisciplinary field of neuroscience and marketing, and in particular relates to a method for evaluating the effect of video advertisements before delivery based on feature extraction of electroencephalogram signals. Background technique [0003] Advertising is an important way to promote the company's products and enhance brand awareness. Due to the popularity of TV, Internet and other media, video advertising has a very wide audience and is an important form of advertising. In modern society, business competition is becoming increasingly fierce, and businesses urgently need to know the quality of advertising design and delivery effect. Traditionally, the effectiveness of video ads needs to be evaluated by counting TV ratings and online video clicks after it is launched. At this time, the merchant has already paid a considerable amount of production cost, launch cost and time cost, and this evaluation method ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 孔万增林伟成张建海徐思佳刘佳琳
Owner HANGZHOU DIANZI UNIV
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