The invention relates to the technical field of management systems, and particularly discloses a marketing scene
dynamic simulation and strategy
optimization system, which comprises a multi-
source data fusion module, a dynamic scene
simulation engine, a multi-agent strategy game module and a strategy iterative optimization and deployment module, and a
closed loop from market environment
perception to optimal marketing strategy generation and execution is realized. According to the invention, through a microcosmic
consumer heterogeneity model, in combination with deep
survival analysis and an attention mechanism, decision laws of individual consumers and differentiated responses to marketing stimulation can be accurately captured, the limitation of macroscopic analysis of a traditional
system is broken through, full-dimension conversion prediction from individuals to groups is realized, and the prediction efficiency is improved. Refined data support is provided for
strategy making, and the marketing conversion efficiency is effectively improved.