The invention relates to a marketing platform
system design and construction method for strategy arrangement, which realizes automatic arrangement and execution of complex marketing strategies through a highly flexible process canvas and a configuration table. The
system comprises a strategy arrangement module, a configuration table module, a marketing component module, a real-
time data acquisition and feedback module and a user
data analysis module. The strategy arrangement module is designed based on a process canvas, supports multi-step strategy
process configuration, and comprises target audience selection, content configuration, channel selection and conversion
target setting. The
system integrates various touch channels, supports real-time or delayed execution strategies, and provides instant user behavior analysis and strategy optimization through a real-
time data acquisition and feedback mechanism. The system is based on a micro-service architecture, supports cross-
channel integration, data-driven
decision making and A / B testing, improves the flexibility of
strategy making and the high efficiency of execution, and provides
technical support for precision and intelligentization of enterprise marketing.