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Estimating method and system for amount of unique visitors

A technology of independent visitors and quantity, applied in the field of information processing, can solve the problems of low accuracy of the number of independent visitors, not considering multiple independent visitors, etc., and achieve the effect of improving accuracy

Active Publication Date: 2014-08-06
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this type of method has the same problem as the method based on feature fingerprints, that is, it does not consider the situation that multiple unique visitors correspond to a cookie, resulting in low accuracy in estimating the number of unique visitors

Method used

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  • Estimating method and system for amount of unique visitors
  • Estimating method and system for amount of unique visitors
  • Estimating method and system for amount of unique visitors

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] Embodiment 1 of the method for estimating the number of independent visitors of the present invention, as shown in Figure 1, the method includes:

[0028] Step 101: a collection step, collecting the terminal identification of the terminal and the identity identification corresponding to each terminal identification;

[0029] The collecting step is performed for a specific period of time or a specific point in time. Specifically, visitors' identities are collected through various data sources, and a corresponding relationship is established between these identities and the terminal identifier used to identify the terminal used by the user.

[0030] The terminal identification mentioned in this article is the identification information recorded when the visitor accesses the Internet content to identify the terminal, which can be the identification of the Cookie used to identify the terminal, hereinafter referred to as Cookie ID; Individual and real natural person informa...

Embodiment 2

[0050] Embodiment 2 of the method for estimating the number of independent visitors of the present invention, such as image 3 As shown, the method includes:

[0051] Step 301: a collection step, collecting the terminal identification of the terminal and the identity identification corresponding to each terminal identification;

[0052] The collecting step is performed for a specific period of time or a specific point in time. Specifically, visitors' identities are collected through various data sources, and a corresponding relationship is established between these identities and the terminal identifier used to identify the terminal used by the user.

[0053] As mentioned above, the corresponding relationship between the terminal identifier and the identity identifier is one-to-one, one-to-many, many-to-one or many-to-many.

[0054] The terminal identifier is the identifier of the Cookie used to identify the terminal; the identity identifier includes one or more of the follo...

Embodiment 2

[0095] Corresponding to method embodiment 2, the terminal identification variable value calculation device includes:

[0096] A terminal identification variable value updating unit, configured to use a predetermined first algorithm to calculate the variable value of each terminal identification according to the current variable values ​​of all identification identifications corresponding to each terminal identification;

[0097] The iteration termination judging unit is used to judge whether the iteration termination condition is met after obtaining the variable value of each terminal identification, and notifies the identification variable value update unit to update the variable value of the identification when it is not met;

[0098] An identity variable value updating unit, configured to use a predetermined second algorithm to update the variable values ​​of each identity according to the variable values ​​of all terminal identifiers corresponding to each identity;

[0099...

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Abstract

The invention relates to an estimating method and a system for amount of unique visitors. The method comprises the following steps: collecting step, collecting terminal marks of terminals and identity marks corresponding to the terminal marks; initializing step, initializing the variable value each identity mark into an original value; terminal mark variable value calculating step, calculating the variable value of each terminal mark according to the variable value of the identity mark corresponding to the terminal mark; estimating step, extracting terminal marks visiting assigned content, and estimating the amount of the unique visitors visiting the assigned content base on the variable values of the terminal marks visiting the assigned content. The estimating method and the system for the amount of unique visitors can improve accuracy of estimating amount of unique visitors.

Description

technical field [0001] The invention relates to an information processing technology, in particular to a method and system for estimating the number of independent visitors. Background technique [0002] In the Internet environment, unique visitors (Unique Visitors, UV) refer to natural persons who actually exist independently of other individuals among the user groups who visit a certain website. The number of unique visitors is a very important statistical indicator. For example: the number of independent visitors of a certain online news reflects the degree of attention; the number of independent visitors of a certain survey is related to the size of the crowd participating in the survey; the number of independent visitors of a certain advertisement indicates how many people know the content of the ad; and so on. Therefore, accurately estimating the number of unique visitors will play a big role in these scenarios. In the above example, the decision-makers of the media ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/958
Inventor 丁若谷冯是聪陈家耀吴明辉
Owner MIAOZHEN INFORMATION TECH CO LTD
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