41 results about "Unique visitor" patented technology

A system and method for analyzing traffic to a website is provided that is based on log files and that uses both server-side and client-side information channeled through one source to create a more complete picture of activity to a website. In one preferred embodiment, a sensor code is embedded in a requested web page, and sends information back to the web server where the website resides. This additional information is logged along with normal requests.

A photo service system according to the present invention is provided with: a first storage control device which stores unique visitor identification information stored in an IC chip of an admission ticket equipped with IC chip and a registered face image, a face image of a visitor who holds the admission ticket equipped with IC chip, in association with each other, in a first storage medium; an extraction device which extracts, from an original image taken with a visitor as an object, an extracted face image indicating a face portion of the visitor; a second storage control device which identifies a registered face image matching the extracted face image from the first storage medium, and stores visitor identification information corresponding to the identified registered face image and an extracted face image matching the identified registered face image in association with each other, in a second storage medium; a reading device which reads unique visitor identification information from the admission ticket equipped with IC chip; a composite device which creates a composite image in which an extracted face image corresponding to the visitor identification information read from the admission ticket equipped with IC chip and a predetermined template image are superimposed; and a printing device which prints the composite image.

This invention comprises a method and system for estimating unique visitors for Internet sites that is more accurate than the existing unique cookie / unique address counting methods. The invented method relies on the count of unique user identifiers (such as network addresses or preferably cookies)—I—that can be obtained from an existing cookie tracking / user access logging system. The number of unique visitors U is calculated substantially as a ratio of the count of unique cookies (or unique network addresses) to the number of visits N times the inflation factor X plus constant on that is approximately one (exactly one in the case of cookies). The number of visits is calculated by multiplying the sampling period t to the visitation frequency T1 minus one. The resulting estimate of the unique visitors is stable and does not diverge with sampling time unlike estimates directly obtained from the unique network address or unique cookie counts. The method is also applicable when there are multiple dominant visitation frequencies by accounting to the sum by all significant visitation frequencies. All key parameters of the method can be established before hand by mining a multitude of the site's historical visit logs and / or third party site access logs; the parameters can be corrected / calculated dynamically by mining the site's current access log (or current third party logs) while focusing on unambiguously identified visitors (such as return visitors identified by their login ID or unchanged cookie value).

A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

The invention discloses a method and a device for computing influence degree of external sources on website traffic fluctuation which are executed in a computing device. The method comprises: obtaining page view PV and unique visitor UV of a plurality of external sources in two periods, computing the total fluctuation quantity in the two periods, wherein the total fluctuation quantity is the difference of the total quantity PV / UV in the second period and the total quantity PV / UV in the first period; computing the fluctuation influence quantity of every source in the two periods, wherein the fluctuation influence quantity of every source is the sum of the first fluctuation quantity and the second fluctuation quantity, wherein the first fluctuation quantity is the product of the specific value of the UV of every source in the second period and the total UV, and the PV / UV fluctuation quantity of every source in the two periods, the second fluctuation quantity is the product of the difference of the PV / UV of every source in the first period and the total quantity PV / UV, and the ratio of the UV of every source and the total UV; computing the fluctuation influence degree, wherein the fluctuation influence degree is the specific value of the fluctuation influence quantity of every source and the total fluctuation quantity. The invention also discloses a device for computing influence degree of external sources on website traffic fluctuation.