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UV calculation method and apparatus

A computing method and technology of a computing device, applied in the field of data statistics, can solve the problems of occupying resources, low computing efficiency, large amount of data, etc., and achieve the effects of reducing the number of data reads, saving computing time, and improving computing efficiency

Inactive Publication Date: 2016-08-24
LETV INFORMATION TECH BEIJING
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Problems solved by technology

[0004] However, in practical applications, the data volume of the original access data is usually very large. Taking video advertisement data as an example, the data volume is at the PB (Petabyte) level, which leads to a large workload and low calculation efficiency of the above UV calculation method. , need to occupy relevant resources for a long time

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  • UV calculation method and apparatus
  • UV calculation method and apparatus
  • UV calculation method and apparatus

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Embodiment Construction

[0044] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0045] Firstly, the embodiment of the UV calculation method provided by the present application will be described. figure 1 The flow chart of the UV calculation method provided for an embodiment of the present application; refer to figure 1 , the method includes the following steps.

[0046] S11. Obtain the original access data, and set corresponding dimension labels for each dimension to be c...

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Abstract

The invention discloses a UV (Unique Visitor) calculation method and apparatus. According to the method and apparatus, for a plurality of dimensions to be subjected to statistics, without an owner-member relationship, original access data is preprocessed, a temporary data table corresponding to each dimension to be subjected to statistics is obtained and stored, and different dimension value tags are set for different dimension values of the dimensions to be subjected to statistics in the temporary data tables; and when a UV calculation demand exists, the quantity of the corresponding dimension value tags is subjected to statistics only according to the corresponding temporary data tables to obtain a user quantity required to be subjected to statistics. In addition, for a plurality of dimensions to be subjected to statistics, with a father-son hierarchical relationship, the original access data is grouped and sorted according to the father-son hierarchical relationship, a user quantity corresponding to a son dimension to be subjected to statistics in a lowest layer is subjected to statistics according to a sorting result, and a user quantity corresponding to each father dimension to be subjected to statistics is obtained through layer-by-layer upward accumulation, namely, the purposes of reducing data reading frequency and improving calculation efficiency are achieved by fully utilizing the hierarchical relationship among the dimensions to be subjected to statistics.

Description

technical field [0001] The invention relates to the technical field of data statistics, in particular to a UV calculation method and device. Background technique [0002] In the Internet field, unique visitors (UniqueVisitor, UV) refer to natural persons who visit a certain site or click on a certain piece of news, and are the indicators that can truly reflect the number of visits to a target site. By counting the UVs of visiting a certain site or clicking on a certain piece of news, and then analyzing the attributes and characteristics of UVs, it can be used as a basis for formulating strategies for website operations, news updates, and advertisement placement. For example, by counting the age, gender and other attribute characteristics of the UV clicked on an advertisement, the user group that pays attention to the advertisement can be determined, and then when the same type of advertisement is placed next time, only the user group will be placed to save the cost of advert...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/955
Inventor 姚会航
Owner LETV INFORMATION TECH BEIJING
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