A method and system for receiving and playing video advertisements when a digital TV set-top box starts up

Abstract

The invention discloses a method and system for receiving and playing boot video advertisements of digital television set-top boxes, and belongs to the technical field of interactive digital television set-top boxes. According to the method, firstly, a front-end advertisement service management server sends boot video advertisement files to a front-end boot video advertisement broadcasting server, the front-end boot video advertisement broadcasting server broadcasts the boot video advertisement files at designated frequency points of digital television networks, after the digital television set-top boxes are powered up and started up, related initialization is conducted, in the initialization process, the boot video advertisement files are received at designated frequency points, and after the boot video advertisement files are received, the digital television set-top boxes play the boot video advertisements. The method and system give full play to the advantages such as large bandwidth resources and bandwidth guarantee of a digital television network broadcast channel, broadcast the boot video advertisement files at a higher rate, and can complete receiving of the boot video advertisement files in a short time at the starting-up state of the set-top boxes, and meanwhile the number of the set-top boxes for receiving the boot video advertisement files is not limited.

Description

technical field [0001] The invention relates to the technical field of interactive digital TV set-top boxes in digital TVs, and in particular to an improved method and system for receiving and playing video advertisements of digital TV set-top boxes. Background technique [0002] The interactive digital TV set-top box is a conversion device that converts digital TV signals into analog signals. It decodes and restores digitally compressed image and sound signals into signals that can be played and displayed by ordinary TV sets, and has interactive network functions. The current digital TV set-top box has become an embedded computing device with a complete real-time operating system and powerful CPU computing power, which is used to coordinate and control various hardware facilities of the set-top box and provide various new functions such as interactive network. [0003] At present, the commonly used start-up video advertisement implementation process of an interactive digita...

AI Technical Summary

Problems solved by technology

[0007] 1. Each set-top box needs to apply to the front-end boot video advertisement broadcast server to download the boot video advertisement file separately. The front-end boot video advertisement broadcast server can support the number of set-top box boot video advertisement downloads at the same time.

[0008] 2. The digital TV network broadcasting channel can provide a stable, quality-guaranteed large bandwidth. The downloading and playing of the start-up video advertisement file in this method depends on the two-way network connection, and does not make full use of the set-top box broadcasting channel resources and data carousel reception. module;

[0010] 1. Each set-top box needs to apply to the front-end video-on-demand (VOD) system for on-demand video advertisement file on-demand services. Since each on-demand service needs to separately occupy on-demand frequency points and on-demand resources of the front-end video on demand (VOD) system, the on-demand frequency The point and front-end video on demand (VOD) system can support the number of set-top box startup video advertisements on demand at the same time, and there is a limit;

[0011] 2. The digital TV network broadcasting channel can provide a stable, quality-guaranteed large bandwidth. The downloading and playing of the start-up video advertisement file in this method depends on the two-way network connection, and does not make full use of the set-top box broadcasting channel resources and data carousel reception. module

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