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System and method for analyzing program watching populations through imager

A technology for viewers and imagers, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of infringing on audience privacy, inability to guarantee accuracy, and high cost, to protect personal privacy, improve accuracy, and improve The effect of efficiency

Inactive Publication Date: 2015-04-29
百视通网络电视技术发展有限责任公司
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Problems solved by technology

Ratings are generally calculated by third-party data research companies through telephone or questionnaire surveys, but the accuracy of this method cannot be guaranteed. In addition, manual methods are used, which are costly and inefficient
Now the ratings also appear to be collected by the camera to analyze the video information of the audience, which will violate the privacy of the audience, cannot be accepted by the audience, and is difficult to promote

Method used

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  • System and method for analyzing program watching populations through imager

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Embodiment Construction

[0021] The present invention will be described in detail below in conjunction with specific embodiments. The following examples will help those skilled in the art to further understand the present invention, but do not limit the present invention in any form. It should be noted that those skilled in the art can make several modifications and improvements without departing from the concept of the present invention. These all belong to the protection scope of the present invention.

[0022] like figure 1 As shown, the system of the present invention for analyzing audience groups through an imager includes an imager, a collection module, a transmission module, a height recognition module, a number of people recognition module, a dynamic analysis module, a processing module, a memory, a server, an imager, a collection module, The transmission module, the number recognition module, the processing module and the memory are connected in sequence, the height recognition module and t...

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Abstract

The invention provides a system and a method for analyzing program watching populations through an imager. The system for analyzing the program watching populations through the imager comprises an imager, a collection module, a transmission module, a body height recognition module, a people number recognition module, a dynamic analysis module, a processing module, a memory and a server, wherein the imager, the collection module, the transmission module, the people number recognition module, the processing module and the memory are sequentially connected, both the body height recognition module and the dynamic analysis module are connected with the transmission module and the processing module, and both the memory and the server are connected with the processing module. The system and the method improve the accuracy, reduce the cost, improve the efficiency and protect individual privacy.

Description

technical field [0001] The invention relates to a system and an analysis method for analyzing audience groups, in particular to a system and an analysis method for analyzing audience audiences through an imager. Background technique [0002] Television advertising is a form of advertising broadcast via television, usually used to promote goods, services, organizations, concepts, etc. Most TV commercials are produced by outside advertising agencies and buy airtime from the TV station. The ratings of TV advertisements are directly related to the interests of merchants, advertising prices and so on. The audience rating is mainly judged by the audience rating, which refers to the proportion of the target audience who watch a certain TV program at a certain period of time to the total target audience, expressed as a percentage. Ratings are generally calculated by third-party data research companies through telephone or questionnaire surveys, but the accuracy of this method cann...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/442H04N21/466
CPCH04N21/44218H04N21/4668
Inventor 潘洪涛郑杰黄思钧叶榕
Owner 百视通网络电视技术发展有限责任公司
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