Somatosensory interaction technology-based intelligent advertisement delivery system

A technology of advertisement placement and somatosensory, applied in the input/output of user/computer interaction, special data processing applications, instruments, etc., can solve the problems of inability to integrate the audience into the advertisement, the lack of intelligent integrity of the system, etc., to improve the probability of active placement, Efficient ad delivery and the effect of increasing playback frequency

Inactive Publication Date: 2015-08-12
DONGHUA UNIV
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AI Technical Summary

Problems solved by technology

[0005] However, in the above-mentioned developed advertising delivery systems, there is a problem of insufficient intelligence and integrity of the system that only focuses on a certain direction. The summary is as follows: the system only collects and identifies the user’s identity type information, and does not start with the user’s advertisement browsing record. Mining the association rules that users pay attention to various advertisements; advertisements can only be displayed in front of the audience in the form of pictures, and cannot allow the audience to integrate into the advertisement for a better interactive experience

Method used

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  • Somatosensory interaction technology-based intelligent advertisement delivery system
  • Somatosensory interaction technology-based intelligent advertisement delivery system
  • Somatosensory interaction technology-based intelligent advertisement delivery system

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Embodiment Construction

[0029] In order to make the present invention more comprehensible, preferred embodiments are described in detail below with accompanying drawings.

[0030] The present invention aims at the deficiencies of the above technologies, combines the most advanced machine vision application technology and data association rule algorithm, and is closely connected with commerce, and proposes an intelligent advertisement delivery system based on somatosensory interaction technology.

[0031] First of all, users can control the playback of advertising content through somatosensory interaction to obtain more realistic interactive effects. Secondly, based on machine vision technology and pattern recognition algorithms, the system obtains the user's advertisement browsing records, and then uses intelligent algorithms to mine the association rules that users pay attention to in various advertisements, so as to achieve more targeted and efficient advertisement delivery, and can also serve as A...

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Abstract

The invention relates to a somatosensory interaction technology-based intelligent advertisement delivery system. The somatosensory interaction technology-based intelligent advertisement delivery system is characterized in that the system includes a human-machine interaction module, an information collection module, a data analysis module, an advertisement management system, a cloud data center and a delivery decision-making model. A user can control the playing of the content of advertisements through a somatosensory interaction mode so as to obtain a realer interactive effect. The system acquires advertisement browse records of the user and mines the association rules of the user's attention to each advertisement based on an intelligent algorithm, and therefore, more targeted and more efficient advertisement delivery can be realized.

Description

technical field [0001] The invention relates to an intelligent advertisement delivery system based on somatosensory interaction technology, and belongs to the fields of image processing, computer vision technology and somatosensory interaction technology. Background technique [0002] In the 21st century, the advertising industry has gradually emerged. So far, my country has formed an advertising industry of more than 200 billion yuan. With the prosperity and development of the advertising market, advertisers have more and more channels to release advertisements. Among them, the communication mode of "focus", "precision" and "personality" of new media advertising has been generally recognized by the industry, and more and more Advertisers have gradually shifted from traditional advertising forms such as TV and newspapers to new media advertising forms. [0003] It is difficult for traditional advertisements to push interesting advertisements to users without knowing the rel...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30G06F3/01
Inventor 王艺楠郝矿荣张慧路昊
Owner DONGHUA UNIV
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