Online sorting method and device for network information resources

Abstract

The invention relates to a network information resource online ordering method and an apparatus thereof. The method comprises the following steps of acquiring estimated exposure and actual exposure of network information; according to the estimated exposure and the actual exposure, acquiring an estimated error proportion under an oriented type; according to the estimated error proportion under the oriented type, correcting a population estimation quantity acquired in advance so as to obtain the corrected population estimation quantity under the oriented type; according to the corrected population estimation quantity, calculating an exposure probability of the network information under the oriented type; acquiring an expected revenue of network information exposure under the oriented type and an expected revenue distribution probability density; according to the exposure probability of the network information under the oriented type and the corresponding expected revenue distribution probability density, acquiring an offset parameter of the network information under the oriented type; and according to the expected revenue and the offset parameter, carrying out on-line ordering on the network information. Accuracy of resource distribution is increased.

Description

technical field [0001] The invention relates to the field of information processing, in particular to an online sorting method and device for network information resources. Background technique [0002] With the development of Internet technology, the Internet provides various network information services. Network information services may include advertising services, item information display services, etc. Network information services take Internet advertising services as an example, which provide a variety of advertising forms, which can be divided into performance advertising and display advertising according to the billing method. A large part of Internet display advertisements are sold through contracts, that is, advertising platforms and advertisers have previously reached an agreement to sell specific time periods, specific users, and specific display volumes. [0003] The traditional advertising resource allocation algorithm uses the HWM (High Water Mark) algorithm...

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