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Information processing method and server

An information processing method and server technology, applied in the field of information processing methods and servers, can solve problems such as time-consuming, low processing efficiency, inability to support binary operations such as union and negation, etc. Avoid taking too long and improve the efficiency of data processing

Active Publication Date: 2017-07-18
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, it only supports the combination of operations in the form of intersection, and does not support binary operations such as union and negation. Take the information required by users as advertising information as an example, for example: for targeted attribute one (for example, for 18 to 25 years old men) and targeting attribute 2 (viewed L’Oreal advertisements) to screen out the target user group from the raw data in order to target the target user group with advertising information, which cannot be directly realized through existing technologies, and requires further cooperation with additional data processing mechanisms. Calculate the final required target user group based on the directional attributes, resulting in a long calculation process and low processing efficiency
In related technologies, there is no effective solution to this problem

Method used

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  • Information processing method and server
  • Information processing method and server
  • Information processing method and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] An information processing method in an embodiment of the present invention, such as figure 2 As shown, the method includes:

[0046] Step 101. Acquire at least one set of first data.

[0047] Here, the at least one set of first data is raw data, which may be collected by the server from the first terminal (such as the terminal where the advertiser is located, or the object that provides advertising materials and content promotion), or may be collected from the first terminal. It can also be collected from the second terminal (such as the terminal where ordinary users are located, or the object of advertisement display or exposure), or from the first terminal (such as the terminal where the advertiser is located, or the object that provides advertising materials and content promotion) ) and the second terminal (such as the terminal where the ordinary user is located, or the object of advertisement display or exposure) jointly collect data.

[0048] Step 102: Scan the ...

Embodiment 2

[0061] An information processing method in an embodiment of the present invention, such as image 3 As shown, the method includes:

[0062] Step 201. Acquire at least one set of first data.

[0063] Here, the at least one set of first data is raw data, which may be collected by the server from the first terminal (such as the terminal where the advertiser is located, or the object that provides advertising materials and content promotion), or may be collected from the first terminal. It can also be collected from the second terminal (such as the terminal where ordinary users are located, or the object of advertisement display or exposure), or from the first terminal (such as the terminal where the advertiser is located, or the object that provides advertising materials and content promotion) ) and the second terminal (such as the terminal where the ordinary user is located, or the object of advertisement display or exposure) jointly collect data.

[0064] Step 202: Scan the a...

Embodiment 3

[0085] An information interaction system according to an embodiment of the present invention, such as Figure 4 As shown, the server 41 (such as figure 1 In the server 11-1n), the first terminal 42 (such as figure 1 31-3n in), the second terminal 43 (such as figure 1 terminal 21-24 in ), wherein, the server includes: a first obtaining unit 411, configured to obtain at least one set of first data; a preprocessing unit 412, configured to scan the at least one set of first data according to preset rules The data is preprocessed to obtain a first result set, and the data storage capacity in the first result set is smaller than the storage capacity of the at least one set of first data; the index generating unit 413 is configured to generate an index according to the first result set An index set, the index set includes the directional label attribute corresponding to each index; the second acquisition unit 414 is used to obtain the information sent back from the first terminal t...

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Abstract

The present invention discloses an information processing method, and a server. The method comprises: obtaining at least one set of first data; according to a preset rule, scanning the at least one set of first data for pre-processing so as to obtain a first result set, wherein the data storage capacity in the first result set is less than the storage capacity of the at least one set of first data; generating an index set according to the first result set, wherein the index set contains orientation tag attributes corresponding to each index; obtaining the information transmission orientation requirement feed backed by a first terminal; and analyzing at least one orientation attribute in the orientation requirement, matching the corresponding orientation tag attributes in the index set, calculating the data of the first result set conforming to the orientation tag attributes so as to obtain a second result set for characterizing a target user group, and transmitting the information to the target user group registered on a second terminal.

Description

technical field [0001] The invention relates to communication technology, in particular to an information processing method and server. Background technique [0002] In the process of implementing the technical solutions of the embodiments of the present application, the inventors of the present application at least found the following technical problems in the related art: [0003] There are many ways to share information. For example, when a user sees a great piece of news, he can forward the news through Weibo. This is a kind of information sharing; However, whether the information recommended to be shared is the information needed by the user depends on whether the orientation strategy of the information recommended to share is reasonable, and the orientation strategy is generated through orientation attributes. [0004] In the prior art, the operations between various directional attributes are combined in the form of intersection, and at the same time, the function of...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0256G06Q30/0277G06F16/2228G06F16/24564
Inventor 习明昊
Owner TENCENT TECH (BEIJING) CO LTD
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