Method, device, equipment and computer storage medium for pushing promotional information

A technology for promoting information and quality control, which is applied in the field of push, and can solve the problems that users cannot push promotion information and fix it

Active Publication Date: 2020-09-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are great limitations when using the traditional way of crowd-targeted attribute purchase to push promotion information: the promotion information pushed to users according to the user's directional attributes is relatively fixed, and it cannot be flexibly distributed to users according to the real needs of users within a certain period of time. User Push Promotional Information

Method used

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  • Method, device, equipment and computer storage medium for pushing promotional information
  • Method, device, equipment and computer storage medium for pushing promotional information
  • Method, device, equipment and computer storage medium for pushing promotional information

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Embodiment Construction

[0031] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0032] Terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise.

[0033] It should be understood that the term "and / or" used herein is only an association relationship describing associated objects, which means that there may be three relationships, for example, A and / or B, which may mean that A exists alone, and A and B exist simultaneously. B, there are three situations of B alone. In addition, the character " / " in this articl...

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PUM

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Abstract

The present invention provides a method, device, device, and computer storage medium for pushing promotional information, wherein the method for pushing promotional information includes: acquiring a set of candidate queries corresponding to the user and promotional displays within a second preset time period according to the user identification log; based on the promotion display log within the second preset period, evaluate the quality of each query in the candidate query set; push promotion information to the user according to the evaluation results of each query quality; wherein, The user's candidate query set is pre-trained using at least one of the user's retrieval logs and promotion display logs within the first preset period. The present invention evaluates the quality degree of each query in the user candidate query set through the promotion display log, and pushes promotion information to the user according to the evaluation result of the query quality degree, thereby realizing the flexible use of the user's actual search status and promotion display status. Send promotional information to users.

Description

【Technical field】 [0001] The present invention relates to the technical field of pushing, in particular to a method, device, equipment and computer storage medium for pushing promotional information. 【Background technique】 [0002] When the existing technology pushes the promotion information, the following method is generally adopted: advertisers purchase targeted attributes of the crowd, such as age, gender, interest, etc. The user of the attribute is displayed. However, there are great limitations when using the traditional way of crowd-targeted attribute purchase to push promotion information: the promotion information pushed to users according to the user's directional attribute is relatively fixed, and it cannot be flexibly distributed to users according to the real needs of users within a certain period of time. Users push promotional information. 【Content of invention】 [0003] In view of this, the present invention provides a method, device, device and computer ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
CPCH04L67/55
Inventor 梁任鹏王修飞史须勇杨家俊韩聪
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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