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A net promoter score nps classification method and device

A classification method and a classification device technology, which are applied in the fields of instruments, marketing, and data processing applications, can solve problems such as time-consuming and limited number of samples, and achieve the effect of improving accuracy

Active Publication Date: 2021-11-16
CHINA MOBILE GROUP SHAIHAI
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Problems solved by technology

[0004] The embodiment of the present invention provides a net promoter score (NPS) classification method and device to solve the problem in the prior art that the number of samples on which the NPS classification results are based is limited and takes a long time

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  • A net promoter score nps classification method and device
  • A net promoter score nps classification method and device
  • A net promoter score nps classification method and device

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Embodiment Construction

[0062] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, rather than all embodiments . Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0063] Taking the communication industry as an example, firstly, user data is divided into indicators according to various service indicator data that users have in their service life cycle. Specifically, the business indicator system can include three levels, such as figure 1 shown. Among them, the first layer is the various stages of the user's business life cycle, including the establishment stage, development stage, retention stage an...

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Abstract

The present invention relates to the field of communication technology, and discloses an NPS classification method and device, including: Step 1. Establish an NPS classification model according to the business data of users in the reference user set and the NPS classification survey results of the users in the reference user set. ; Step 2, according to the NPS classification model, classify the users in the reference user concentration, and obtain the NPS classification prediction results of the users in the reference user concentration; If the difference between the survey results of the NPS classifications is greater than the threshold, select N candidate users to join the reference user set, return to step 1, until the NPS classification prediction results of the users in the reference user set are the same as the NPS of the users in the reference user set Differences between categorical findings were no greater than the stated threshold. The invention is used to solve the problems in the prior art that the number of samples on which the NPS classification results are based is limited and takes a long time.

Description

technical field [0001] The present invention relates to the technical field of business support, in particular to a net promoter score (NPS) classification method and device. Background technique [0002] Net Promoter Score (NPS) is an index that measures the likelihood that a customer will recommend a product or service to others, and is a key indicator to measure product customer loyalty. In 2003, Fred Reichhold proposed for the benign earnings and real growth of enterprises. Information recommendation based on NPS can be more in line with the actual situation of customers, improve the success rate of recommendation, and improve user experience. [0003] NPS is a result of evaluation and monitoring that can help merchants make business decisions. For example, in the field of communications, if business information needs to be recommended to customers, it can be pushed according to the customer's NPS classification results. Specifically, ask customers if they are willing ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0201G06Q30/0256G06F18/2413
Inventor 潘钢洪弘
Owner CHINA MOBILE GROUP SHAIHAI
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