Advertisement order inventory prediction method and device

An advertising and order technology, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problem of unpredictable maximum inventory of advertising orders, and achieve the effect of avoiding shortage or waste of inventory

Inactive Publication Date: 2017-11-21
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the embodiments of the present invention is to provide a method and device for forecasting the inventory of an advertising order to solve the problem in the prior art that the maximum inventory that can be used by an advertising order cannot be predicted

Method used

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  • Advertisement order inventory prediction method and device
  • Advertisement order inventory prediction method and device

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Experimental program
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Embodiment 1

[0024] The implementation of the present invention discloses a method for forecasting the inventory of an advertising order. Such as figure 1 As shown, the method includes the following steps:

[0025] Step 101: Obtain line items of a target insertion order.

[0026] A line item is the smallest unit of an order placed by an advertiser. The line item includes: delivery platform, delivery region, delivery channel, delivery time and priority.

[0027] Specifically, the delivery platform may be an Android platform, an IOS platform, and the like. The delivery area can be Shanghai area, Beijing area and so on. The delivery channel may be a TV drama channel, a movie channel, a variety show channel, and the like. The running time is the playing time of the advertising film of the target insertion order. For example, the delivery time is: March 8th and March 9th, that is, the advertisement will be placed as a video pre-roll advertisement on March 8th and March 9th. Priority is t...

Embodiment 2

[0039] Implementation 2 of the present invention discloses a method for forecasting the inventory of an advertising order. Such as figure 2 As shown, the method includes the following steps:

[0040] Step 201: Obtain line items of a target insertion order.

[0041] A line item is the smallest unit of an order placed by an advertiser. The line item includes: delivery platform, delivery region, delivery channel, delivery time and priority.

[0042] Step 202: Obtain the number of first users that can be assigned to the target insertion order according to the expected video playback times of the target insertion order and the per capita historical video playback times of videos meeting the requirements of the target insertion order.

[0043] Wherein, the expected number of video playbacks of the target insertion order can be estimated through an external database. Videos that meet the requirements of the target insertion order include: all videos played on the delivery platfo...

Embodiment 3

[0056] Embodiment 3 of the present invention discloses a method for forecasting inventory of advertising orders. Such as image 3 As shown, the method includes the following steps:

[0057] Step 301: Obtain the line items of the target insertion order.

[0058] A line item is the smallest unit of an order placed by an advertiser. The line item includes: delivery platform, delivery region, delivery channel, delivery time and priority.

[0059] Step 302: Calculate the product of the first historical video playback times of videos meeting the requirements of the target insertion order and the number of third users corresponding to each first historical video playback number, to obtain the second historical video playback times.

[0060] Videos that meet the requirements of the target insertion order include: all videos played on the delivery platform, delivery region, and delivery channel of the target insertion order. The first historical video playback times and the third u...

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Abstract

The invention provides an advertisement order inventory prediction method and device. The method comprises the steps of acquiring an order item of a target advertisement order; according to an expected playback times of the target advertisement order and a per capita historical video playback times of a video meeting a target advertisement order requirement, calculating to obtain a quantity of first users that can be allocated to the target advertisement order; according to a user proportion corresponding to each historical advertisement playback times of broadcast advertisements and the quantity of the first users, acquiring a quantity of second users corresponding to each historical advertisement playback times; and according to the historical advertisement playback times, the quantity of the second users corresponding to each historical advertisement playback times, and a weight of each first advertisement order, calculating to obtain an inventory upper limit of the target advertisement order. According to the method, the advertisement playback times under the constraint of the target advertisement order and corresponding user quantity are acquired, and a final available advertisement inventory upper limit of the target advertisement order is acquired finally.

Description

technical field [0001] The present invention relates to the technical field of advertising push, in particular to a method and device for forecasting inventory of an advertising order. Background technique [0002] In the prior art, in order to meet commercial needs, advertisement content is often added during video playback. In the insertion order, the advertiser proposes the delivery platform, delivery region, delivery channel, delivery time, preset playback times, priority and scheduled amount information of the advertisement to be delivered, etc. Ad delivery cannot be greater than ad inventory. The so-called advertising inventory is the total amount of video pre-roll ads brought by the advertising platform that can be placed. Different insertion orders in the same region and the same platform share the inventory under the region and platform. For the needs of business operations and the consideration of reducing the shortage rate, it is necessary to know the maximum i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/442H04N21/81H04N21/254
CPCH04N21/2668H04N21/254H04N21/44222H04N21/812
Inventor 章文
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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