A method of pushing information

Abstract

The embodiment of the present invention relates to an information push method, including: the server obtains information about user-oriented recommended service content, and generates a push message; the recommended service content includes historical content and updated content; the server sends a push message to the user terminal of the user, and pushes The message includes the link information of the recommended service content and the user ID of the user; identify the user terminal's access to the recommended service content according to the link information, and generate an access record; count the user's access records within a preset period according to the user ID, and obtain the Set the number of visits, total visit time, and the ratio of visits to historical content and updated content within a time period; generate the user's user tag information according to the number of visits, total visit time, and the ratio of visit times; establish and store user tag information and the user's user ID The corresponding relationship between IDs; according to the corresponding relationship, determine the information of the recommended service content to the user, and update the push message and send it to the user terminal.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an information pushing method. Background technique [0002] With the development of communication technology, various services emerge in an endless stream. In terms of information push of operational content, it is required to meet the needs of users more and more accurately, so as to be able to capture users. [0003] In the personalized customization of applications, most products on the market still allow users to select tags and push content. They do not understand the basic behavior habits of users, resulting in inaccurate user positioning and the inability to accurately determine the user's interest in operating product content. The degree of interest leads to the fact that the recommended content does not match the actual needs of users, and the accuracy is poor. Contents of the invention [0004] The purpose of the present invention is to provide a met...

AI Technical Summary

Problems solved by technology

[0003] In the personalized customization of applications, most products on the market still allow users to select tags and push content. They do not understand the basic behavior habits of users, resulting in inaccurate user positioning and the inability to accurately determine the user's interest in operating product content. The degree of interest leads to the fact that the recommended content does not match the actual needs of users, and the accuracy is poor

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