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User Classification Method Based on User Behavior Analysis

A classification method and user technology, applied in the field of communication, can solve problems such as the inconsistency between the recommended content and the actual needs of users, poor accuracy, and the inability to accurately determine the user's interest in operating product content, so as to improve the business conversion rate and help The effect of precision

Active Publication Date: 2020-09-01
北京博瑞彤芸科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the personalized customization of applications, most products on the market still allow users to select tags and push content. They do not understand the basic behavior habits of users, resulting in inaccurate user positioning and the inability to accurately determine the user's interest in operating product content. The degree of interest leads to the fact that the recommended content does not match the actual needs of users, and the accuracy is poor

Method used

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  • User Classification Method Based on User Behavior Analysis

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Embodiment Construction

[0039] The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

[0040] The present invention provides a user classification method that can be used in application services. By analyzing the data obtained from user behavior monitoring, users are classified in detail to ensure the accuracy and effectiveness of application service push messages.

[0041] figure 1 The flow chart of the user classification method based on user behavior analysis provided by the embodiment of the present invention is combined below figure 1 As shown, the user classification method provided in the implementation of the present invention will be described.

[0042] The user classification method based on user behavior analysis provided by the embodiment of the present invention includes the following steps:

[0043] Step 110, the server sends a push message to the user terminal;

[0044] Specifically, th...

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Abstract

The embodiment of the invention relates to a user classification method based on a user behavior analysis. The method includes: a server sends a pushing message to a user terminal, wherein the pushingmessage comprises link information of recommended service content; the access to the recommended service content by the user terminal according to the link information is recognized, and an access record is generated, wherein the access record comprises a user ID of a user, a service content ID, and time information; statistics of the access record of the user in a preset period is performed according to the user ID to obtain the access frequency and the total access duration in the preset period; user mark information of the user is generated according to the access frequency and the total access duration; and a corresponding relation between the user mark information and the user ID of the user is established and stored.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a user classification method based on user behavior analysis. Background technique [0002] User behavior analysis refers to the statistics and analysis of the relevant data in the case of obtaining the basic data of website visits, and discovers the rules of user visits to the website, and combines these rules with network marketing strategies, so as to discover the current network marketing strategy. The problems that may exist in the activities, and provide a basis for further revision or re-establishment of network marketing strategies. [0003] With the development of communication technology, the application based on user behavior analysis is becoming more and more extensive. [0004] In the personalized customization of applications, most products on the market still allow users to select tags and push content. They do not understand the basic behavior habits of us...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08G06F16/951G06F16/9535G06F16/906G06Q30/02
Inventor 石李虹王坤鹏李井娜
Owner 北京博瑞彤芸科技股份有限公司
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