Method and system for maximizing social network influence based on node coverage
Patent Information
- Authority / Receiving Office
- CN Β· China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- CHINA UNIV OF MINING & TECH
- Publication Date
- 2021-02-02
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Abstract
Description
technical field
[0001] The invention relates to the technical field of network analysis, in particular to a method and system for maximizing social network influence based on node coverage. Background technique
[0002] Influence maximization is an important content of social network analysis. Its goal is to find a set of seed nodes in the social network. Under a given propagation model, the influence of these nodes will be the largest. With the development of the Internet and big data, the scale of the network is showing a trend of increasing rapidly, and the maximization of influence is widely used in marketing strategies, targeted advertising, public opinion prediction and control.
[0003] There are two main types of existing social network influence maximization methods: one is based on propagation, and the other is based on topology. The propagation-based method needs to traverse the entire network each time to select a node, and it takes too long to run in a large-sc...