Flow grading method and device

A grading method and quality grading technology, applied in the field of mobile Internet, can solve problems such as insufficient utilization of evaluation grading, no Internet advertising traffic, and lack of traffic grading methods.

Inactive Publication Date: 2018-12-11
BEIJING DO GLOBAL TECH CO LTD
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Problems solved by technology

[0004] The existing traffic classification method has the following two defects: on the one hand, the existing traffic classification method is mainly aimed at non-mobile Internet traffic, not for mobile Internet advertising traffic, and does not make full use of the unique data in mobile Internet advertising to On the other hand, the existing traffic classification method lacks a comprehensive and unified evaluation model that can optimize the model during the evaluation process to improve the accuracy rate, so as to evaluate and classify mobile Internet advertising traffic

Method used

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  • Flow grading method and device
  • Flow grading method and device

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Embodiment Construction

[0034] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0035] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0036] figure 1 It is a flowchart of a traffic classification method provided by an embodiment of the present invention.

[0037] Such as figure 1 As shown, in this embodiment, the present invention provides a traffic classification method suitable for the server, the method includes:

[0038] ...

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Abstract

The present invention provides a flow grading method and device. The method includes a step of receiving flow information of mobile Internet advertisement flow collected and uploaded by an SDK collection device in each client, a step of determining a data factor for evaluating grading according to each piece of flow information, constructing a quality grading comprehensive model through machine learning, and generating a comprehensive quality index of each piece of flow information according to the quality grading comprehensive model, and a step of grading each piece of flow information according to each comprehensive quality index. According to the method and the device, the flow data of a mobile terminal is used to determine the data factor for evaluating the flow characteristics of themobile terminal, then the quality grading comprehensive model is constructed through machine learning, and finally, the accurate grading of the mobile Internet advertisement flow is achieved.

Description

technical field [0001] The present application relates to the technical field of mobile Internet, in particular to a traffic classification method and device. Background technique [0002] With the gradual popularization of mobile devices, the mobile Internet is developing rapidly, and the traffic of applications and advertisements on the mobile Internet is also increasing. More and more companies and products are shifting their focus to the mobile Internet. At the same time, mobile devices use Time and frequency are also gradually surpassing non-mobile devices. [0003] Advertisement is the current mainstream way of monetizing traffic. The quality of traffic directly affects its monetization efficiency. Advertisers can often obtain a higher input-output ratio on high-quality traffic, and advertisers are more willing to place advertisements on high-quality traffic. Therefore, high-quality traffic often has higher liquidity. Conversely, low-quality traffic has relatively po...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0277
Inventor 寻云波覃建旺黄文群黎瑞
Owner BEIJING DO GLOBAL TECH CO LTD
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